If you remember, Channel 4 tried to buy viewership by offering iPads every night of the ratings season to people who watched their news.
The announcement of the winner was made each night at 10 p.m., a ratings spot that Channel 4 had won for years.
As it turns out, the iPad deal turned out to be a real turn-off. Channel 12, for the first time in memory, beat Channel 4 news at 10 p.m.
I'm sure the wonderful folks at Channel 4 are saying that they lost because of a weak network lead-in and that Channel 12 benefited from strong network programming.
There is some truth to that claim, of course. But there may also be enough people who were offended by the attempt to buy ratings that they tuned out.
From the start, the Oprah-like giveaway smacked of a desperate plea for viewers. A news operation ought to get viewers by doing better news than the next guy.
There has been a growing stark division between Channel 12 and Channel 4. Channel 4 has become much more sensational with lots of stories that are news in only the most tangential way. Channel 12 has stuck with doing hard news that brings viewers some perspective. The ABC affiliate does as good as job as possible for a television news operation.
As a cynic, I could suggest that Channel 4 is working on another, bigger giveaway for the next ratings period. A pair of Brewers season tickets?
TMJ4 has the best on air talent, without question.
Other than when Albert the Alley Cat did the weather on Channel 6 Ive been watching Channel 4 news. That was until people like Charlie Sykes started to get air time. This shift was just too much to tolerate. It was much more than his twisted political views; it was also his lowbrow method of "reporting". Its going to take much more than an IPad to regain the lost creditability.
The article has a basic misunderstanding of the purpose of social media contests & campaigns. The purpose of this contest was to attract thousands of additional 'likes' on the tmj4 Facebook page which they were extremely successful in doing. Social Media campaigns are part of a long term strategy to build a huge fan base following. TMJ 4 has about twice as many followers than WISN. TMJ 4 is now able to market their company to tens of thousands of additional people than WISN is able to. In the long term this will convert these 'likes' into loyal viewers which is what every news station wants. This article misses the strategy.
Maybe it was an investment to get Facebook "Likes" to bombard people with stories in their newsfeed, hoping for increased ratings down the line? You didn't have to watch the news to find out if you won, and their "Likes" increased > 20,000 (from about 36,000 to 58,000).
WISN has 31K "Likes," Fox 6 has 81K, CBS 58 2K.
4 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Dave Begel
Published July 29, 2016
Milwaukee is a proud city, but we are not without our warts - and our biggest wart, the one that we should all be ashamed of, hobnobbed with a presidential candidate Thursday. Filling in for Mark Belling, Sheriff David Clarke interviewed Donald Trump.
Published July 28, 2016
It is now official that Democrat Hillary Clinton will oppose Republican Donald Trump in the race to be the next president of the United States. We won't get a winner, however. Instead, we will end up with a president who is merely a survivor.
Published July 26, 2016
Being an Uber driver in Milwaukee is a one-of-a-kind experience that lets Dave Begel meet some of the most interesting people, residents as well as visitors to the city. Find out where Begel took guests in the latest installment of Tales of the Road.
Published July 21, 2016
So the nightmare is true and Donald Trump actually may be president. The whole thing has made Dave Begel wonder about prominent conservatives in Wisconsin and whether they will support Trump. It turns out that they are split on the nomination.
Published July 19, 2016
Summer theater in Wisconsin usually means Spring Green or Door County. But there are several summer productions that look interesting and that range from the classical to the experimental, both indoors and under the stars of Milwaukee.
Published July 14, 2016
People say that America is more divided now than ever, but it was less than a lifetime ago when this country was torn apart by the quest for civil rights and the drive to end the war in Vietnam. Those times were full of violent demonstrations.
Published July 12, 2016
The Milwaukee Rep has announced a unique training program for teenage actors in the city, as part of the company's commitment to stimulating dialogue and creating engagement opportunities revolving around social issues facing the city.
Published July 8, 2016
They looked just like any other happy couple coming out of Summerfest when I picked them up at the staging area. But once they got into the car, the tension was obvious, and eventually, it boiled over.
Published July 5, 2016
All of the arts enable us to see things, especially in ourselves, we might otherwise miss. I have an idea, and it's something that could help brand Milwaukee better than any flag, slogan or video. Let's make Milwaukee the epicenter of the world for public art.
Published June 30, 2016
Now that the OSPP has exploded in mid-air like the Big Bang fireworks, the question is where do we go from here? The plan, which many saw as the right wing continuing to try and chip away at MPS, didn't have much of a chance of working.