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Milwaukee's Daily Magazine for Thursday, April 17, 2014

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Not-so-great stocking stuffer.
Not-so-great stocking stuffer.

The gift of light? Nah.

I'm a guy who is all about unique Christmas presents.

No socks or sweaters or fruit cakes or movie passes or gift cards to Walmart for me.

I want to get something memorable and something nobody else would think of.

Lately I've been hearing an ad on the radio for a Christmas gift that certainly meets the unique criteria. But I'm not sure it's for me.

The ad is for a gift card for WE Energies. Can't you just see someone opening a present and screaming, "Thanks, Santa. Now I can pay my electric bill."

I've got to wonder how many of these they are going to sell. My guess is that you can probably count them on the finger of one hand.

Bah, humbug!

Talkbacks

Massaconsin | Dec. 5, 2011 at 1:26 p.m. (report)

This is a great idea. This would be a great gift for those who have fallen on hard times or for that recent college graduate or someone who just bought a house. I like it.

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Nezrite | Dec. 3, 2011 at 4:58 p.m. (report)

35236 I could see this as a nice donation to a food pantry-type organization.

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Hckyboy00 | Dec. 3, 2011 at 3:04 p.m. (report)

Begal isn't too bad, as long as he stays away from sports.

But i agree. Of all the terrible idea WE Energies comes up with (and there is alot), this one is one of the most useless. Gift Cards are a sham to begin with, as the only reason any business sells a gift card is in the hopes that they are lost, or never redeemed, in which case they get free money, and most companies get so much free money that they find it valuable to sell gift cards.

There are only two gift cards that i would think never gt lost, gas cards, and groceries cards, so unless it's for citgo or pick n save, just give me cash.

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High_Life_Man | Dec. 3, 2011 at 2:01 p.m. (report)

How is this any different than giving a grocery store gift card? Those seem acceptable.

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