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Milwaukee's Daily Magazine for Wednesday, July 23, 2014

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Where does the ugly fruit go?
Where does the ugly fruit go?

Suspicious of natural foods

I'm not a big natural foods guy, since I think chemicals and preservatives are what make the world go 'round. But I do like going to Whole Foods on occasion. They make a great brisket sandwich and usually have a few things I like.

My curiosity was piqued recently as I strolled through the fruit section.

They've got these amazing stacks of fruit all over the place. Oranges and apples and limes and lemons and more apples. These stacks look like a work of art. They almost intimidate me because I'm afraid to pull an orange out of the stack for fear the whole thing will collapse.

I finally figure out that you just pick them from the top, because each and every orange looked like THE PERFECT ORANGE. OK. I get it. But what happens to all the SLIGHTLY LESS THAN PERFECT ORANGES?

Do they throw them out? Do they ship them to Pick 'N Save or Sendik's or something? Do they give them to food pantries?

I don't know the answer, and certainly am not so wrapped up in this to actually call and ask the question. I figure that nobody at Whole Foods actually knows the answer and I'd spend hours being transferred from one Wholer to another. But ... I'm still curious.

Talkbacks

Aardvark | March 9, 2012 at 2:26 p.m. (report)

34650 Now this is groundbreaking journalism! I can't wait for the next gripping blog - Why Do People Like to Picnic in the Park?

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devidia | March 9, 2012 at 9:08 a.m. (report)

Actually all of the less than perfect oranges are sent to a processing center where they are processed into.........................McDonald's coffee cups.

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EatWisconsin | March 8, 2012 at 10:41 a.m. (report)

Wanna know what happens to the "bad" oranges, I'd suggest starting here: http://crooksandliars.com/nicole-belle/big-waste

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