On Saturday evening my options for entertainment had run dry. After contacting a few friends over dinner I decided that the night was apparently going to be a night in. But a block before home I was suddenly passed by a group of about 15 people on bicycles.
"What’s going on here?" I shouted across the street.
"It’s ‘Bike Like A Beast.’ A Bike bar crawl."
"Oh, mind if I join you?"
Things were starting to look up. We enjoyed a round of mini-bowling at Koz’s before heading off to the East Side to check out the remains of North Avenue’s Summer Soulstice and enjoy some Ian’s Pizza.
For most of the trip we stuck to the Lakeshore Park and Lakefront trails. It was a six-mile haul, but with such a fun and friendly group and on such pleasant paths it felt effortless.
It’s pretty amazing how easy it is to ride around this city when the right accommodations are in place, and Schlitz Park is getting on board in recognition of that with state-of-the-art upgrades to their bicycle facilities.
The 46-acre commercial property is investing nearly $50,000 to make their part of the city more bicycle-friendly. This includes doubling the amount of bicycle parking, installing a state-of-the-art safe and secure bike rack system, and providing other tenants bicycling amenities desired to meet the growing demand for alternative ways to commute to work and meetings.
Schlitz Park is taking a three-pronged attack in making themselves bicycle-friendly: infrastructure, community and hygiene.
Already the office park has increased bike parking from seven to 11 locations with three more in the works (for a total of 14 locations). Forty racks may not seem like a lot until you realize they are the first commercial property in the country to install the patented Varsity Bike Dock Rack system to provide parking for 80 bikes.
They provide three points of contact for security, feature materials that prevent metal on metal contact and includes a wheel support system, which prevents bike tipping. The bike racks even have a covered public shelter to protect bicycles from rain and snow.
Not to mention the design of these bike racks are idiot proof providing proper spacing and proper support (unlike the "staples" you see around town, which are often installed incorrectly or used inefficiently). As a bike rack snob I can confirm that these racks give me what I’m looking for.
Schlitz Park has published a property specific bike map with suggested routes to and from the property, which should help gather riders together and guide them to the safest streets.
The Downtown office park has also solved one of the most concerning elements of a bike commute: the sweat. They have announced plans to develop a $30 million renovation that will include two fitness centers with showers and provisions that allow bike commuters a place to change and clean up.
The Bicycle Federation of Wisconsin (Bike Fed), which performed a comprehensive audit of the 46-acre corporate campus located at the former Schlitz Brewery site, says Schlitz Park’s effort is one of the most extensive bike plans they’ve seen. "What Schlitz Park is doing and the scale of their activity is significant. They’re establishing themselves as a leader in the bike to work effort providing the type of example we promote as we work with businesses across the state," says Kevin Hardman, Executive Director of the Bike Fed.
Schlitz Park is a natural for tenants and employees looking for other forms of transportation to work than sitting in their cars. The commercial office complex is conveniently located to both highways and city streets with easy access to public transit and just steps from some of the city’s newest and most affordable places to live.
Multi-modal commuter Margit Schatzman appreciates that convenience. She is president of Educational Credential Evaluators, Inc., a Schlitz Park tenant with more than 90 employees.
"I bike, I take the bus and when I need to, I take my car and I have a parking place," Schatzman says. "Schlitz Park makes all of those possible."
You can check out the new accommodations tomorrow with the Schlitz Park Criterium, the sixth stage of the Tour of America’s Dairyland, which features a 9 percent graded climb. It’s probably the closest Milwaukee will get to the grand struggle of the Tour de France. Racing starts at 11 a.m. and continues through the afternoon and evening.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jason McDowell
Published June 24, 2015
Timothy J. Reynolds, who goes by the online handle turnislefthome, is a digital artist who specializes in adorable lowpoly 3D renderings of cartoon cars, imaginative, pastel and otherworldly landscapes, and video game inspired nostalgia.
Published May 8, 2015
No matter how far away you go for vacation, it's hard not to keep track of the similarities and differences of the cultures that you encounter along the way. Here are a few notes Jason McDowell kept during his visit to the motherland.
Published April 2, 2015
Basketball is a game that involves quick moves, clever tactics, and constant energy, but there is nothing dynamic about this logo. The whole thing is mirrored from right to left. There is nothing interesting about that. I want this deer to be doing something. Not running or fighting or playing basketball, but something as simple as turning its head would tell me it's a three-dimensional living, breathing, exciting team.
Published March 13, 2015
Bublr, the city's first bike share system, rolled out last year and was subsequently rolled back in before winter. But while the wheels were only on the ground for a limited time, the company still deemed it a success, coasting through the finish line with an impressive 5,500 trips. What was not so successful, however, was the confusing pricing. So as Bublr gears up to return, the company announced a new, simpler pricing structure.
Published March 4, 2015
Ramen for a dinner party is an exciting and relatively inexpensive theme to craft a dinner party around. At its very basic it only requires a few veggies and a handful of noodles, but it has the ability to unfold possibilities like a flower. During a ramen party, there is something of a slow, orchestral build until suddenly the cymbals are crashing, the violin bows are fraying and the tubas are blasting fortissimo.
Published Nov. 5, 2014
The Delphines' club shows were frequent and album releases were fast and furious. Eventually a full length album called "Hush" was released, but shortly afterward the band quietly broke up. Disappointment followed. How could we allow this to happen? This band felt like it was composed of sun-bleached driftwood, waiting for a match to drop and set fire to the music scene. It was a band that made Milwaukee's music scene vibrate. So I was surprised this morning when my phone lit up with a message...
Published Sept. 6, 2014
The theme is Steampunk, which is essentially a Victorian alternate reality in which electricity was never discovered, but steam-powered clockwork-based technology continued to move forward regardless. Thus the fashion show should feature gears, glass and leather laden corsets, top hats and other Victorian-esque paraphernalia.
Published Aug. 7, 2014
This week's weather has been a fine example of what makes summers in Milwaukee so beautiful. Looking ahead to the five day forecast it appears this fine example will continue. If you're looking for an excuse to get outside and make the most of it by engaging in a friendly competition, doing some good for your community, and maybe even learning something, too, you might consider signing up for the Amazing Milwaukee Race on Bikes (AMRoB) taking place this Sunday, Aug. 10 at noon.
Published Aug. 6, 2014
Midwest BikeShare announced their second kiosk opening today and the city is abuzz about it (or maybe they're bubbling about it?), so I had to check it out.
Published Aug. 1, 2014
If you're into unique forms of self-expression, Michael Mejia of uncoverbodyart is an artist to check out. Mejia's artistic style tends to be animalistic, with tigers, razor-toothed fish and exaggerated lizards. Beyond animals, Mejia's pattern work is also beautiful and surprising.