Former co-host of the legendary "Late Night Hype" show – a hip-hop radio show that could be found on WMSE every Tuesday for slightly over a decade – Aaron "DJ Aaron Wade" Pulley just couldn't stay away from radio.
Pulley, who is now WLUM's general sales manager, went from being behind the microphone to being the man behind the business side of radio, leading a staff at FM 102.1 that's dedicated to keeping the popular radio station profitable and afloat.
His path didn't stop there, however, as an interesting opportunity to once again showcase the genre that he grew up loving fell into his lap. Though a work colleague he discovered the website Slacker.com, an internet radio station, and he soon found himself being asked to program their underground hip-hop station.
The station has been active for around half a year now and I talked with DJ Aaron Wade about the past and the present.
OnMilwaukee.com: After years of being away from the radio as a personality and an active promoter of underground hip-hop though your legendary "Late Night Hype" show on WMSE, you recently decided to jump back into radio via the Internet. What led you back to it?
Aaron Pulley: Honestly, I had no intention of jumping back into anything at all, at first. I have a demanding job and a family with two little girls to take care of so I had no problem with stopping rap music involvement when we retired LNH. I stopped doing all that at just the right time. But, I still love the music and have since '85 when I was introduced to it. I have had little "spells" where I've badly missed doing LNH at WMSE. But overall, I've mainly just missed the music and being on top of it all the time.
I worked with Stephen Kallao, who did afternoons at FM102.1. He came to Milwaukee from San Diego, where Slacker is based out of, and he programs for them. He told me Slacker was looking for a person to program underground hip-hop and that he'd given them my name. I had about a 45-minute conversation with the pro…Read more...