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Milwaukee's Daily Magazine for Saturday, Aug. 23, 2014

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SigNif's new album, "Embracing Rejection," does not disappoint.
SigNif's new album, "Embracing Rejection," does not disappoint.

Milwaukee UP: SigNif's "Embracing Rejection"

With every project, SigNif gets better. This is something that I've said before, but I figured that at some point I'd have to stop saying that.

Her latest effort, an album called "Embracing Rejection," will not be the joint that breaks my string of high praise.

After her last jawn, "SigNificant Wizdom," I was fearful that she was about to get stuck in a rut of just being a dope emcee that began limiting her subject matter because of the amount of love that she'd been getting from her current sound.

This isn't the case with "Embracing Rejection," where she tosses a few different rhyme styles into her raps, the likes of which I haven't really heard from her. Not only that, but her wordplay and microphone approach are sharper and warmer than anything done prior to "Rejection."

The diversity of producers on this project helps the album to breathe and live as it morphs between its different tracks and sections. With production from talented subterranean beatsmiths like Sudan Life, HPthaHybrid, Sauce Fonda, Gee Wiz, Milwaukee's Haz Solo and others, there's a multitude of diverse and pleasing backdrops.

My only complaint about the album is that several of my favorite tracks happen to be the ones that are the shortest, and I wish that she would've taken those tracks a bit further. The Radio Raheim-produced "Simple" is a radio/video banger if ever there was one. I hope that 'Nif does an extended single mix with a dope chorus and at least another verse, and maybe a guest from one or two of her frequent collaborators in Milwaukee – like A.P.R.I.M.E. and/or Prophetic.

However, I suppose part of the plan is to leave the listener wanting more. In my opinion, she's done that.

You can get SigNif's "Embracing Rejection" for free through her Bandcamp page.

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