BMW's new advertising spot, "Hello Future" toasts the German automobile company's i8 plug-in concept and models. It also salutes Milwaukee with a prominent placement of the opening of the Burke Brise Soleil at the Milwaukee Art Museum. It's been online for a while and got its broadcast TV debut during the Opening Ceremonies of the Olympics Friday evening.
"Hello Future" is directed by former Milwaukeean Grant Simpson. It uses the words of inventor, futurist and author Arthur C. Clarke, "The only thing we can be sure of about the future is that it will be absolutely fantastic."
During NBC's broadcast of the Sochi 2014 Olympic Winter Games, BMW is officially launching the brand campaign for the BMW i brand with its largest media investment of the year. BMW purchased NBC's foreign automotive advertising category during their broadcast of Sochi 2014 and will be debuting three new BMW i spots including "Hello Future," "SHHH," featuring the BMW i3; and "Sightings," featuring the BMW i8. BMW will also air digital shorts throughout the Games appearing at NBCOlympics.com.
BMW i is a concept for sustainable mobility and represents the company's electric vehicles including the BMW i3, the first all-electric vehicle made primarily of carbon fiber and the BMW i8, a plug-in hybrid, high-performance electric vehicle. The BMW i3 and BMW i8 go on-sale in the U.S. in the second quarter of 2014.
Several companies, including Porsche, have used the Milwaukee Art Museum as a backdrop in advertisements.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published Dec. 20, 2014
The James Steeno Gallery features many unique items, but his Milwaukee area maps really stand out and have caught the attention of many, including our own Nick Barth.
Published Dec. 19, 2014
The Milwaukee Coffee Guild's unique holiday offering, the "Milwaukee Coffee Passport," gets you a free 12-ounce drink at participating local coffee shops.
Published Dec. 18, 2014
Family owned and operated since 1922, A.J. Ugent Furs and Fashions features an extensive collection of furs, leathers, shearlings, woolens for men and women.
Published Dec. 16, 2014
With the holiday seasons in full swing, OnMilwaukee.com, our ShopLocal marketplace and Local First Milwaukee have teamed to offer many unique, local items and deals. Here's the first one.
Published Dec. 10, 2014
The SURG Restuarant Group and owners Michael Polaski and Omar Shaikh have brought together some unique "once in a lifetime" opportunities all to help a friend and military leader with more than 20 years of service.
Published Dec. 9, 2014
Come on, good people of Milwaukee, let's put an end to the phrase "I'll do the ...." It's "may I please have (or order) the honey wheat bagel?" "Thank you." That's how you place your order.
Published Dec. 7, 2014
Thrillist has issued its 2014 list of "The 21 Best New Restaurants in America." And, one Milwaukee restaurant makes the cut.
Published Dec. 2, 2014
They're fun, easy to use, free for those less then 30-minute trips to meetings and a great addition to our city's transit infrastructure. But, after today, they're gone for the season.
Published Dec. 1, 2014
The Milwaukee Holiday Lights Festival ornaments are one-of-a-kind keepsakes. Great gifts for family, friends, co-workers and business associates, each year features an iconic Downtown landmark cast in pewter.
Published Dec. 1, 2014
Cracked Designs brings a unique flare and fun to its posters, cards, T-shirts and more.