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Milwaukee's Daily Magazine for Thursday, Dec. 18, 2014

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Closing time for Flirt.
Closing time for Flirt.
Opening soon: Fyndig in Shorewood.
Opening soon: Fyndig in Shorewood.

One boutique closes as another prepares to open

Local retail can be a bear. Long hours, tight margins and fickle customers. But, it's local retail that sets trends, keeps an eye on style and helps manufacture the look and feel of a city and a neighborhood.

Many wonderful boutiques and stores have storied histories in Milwaukee.  But, of course, many have come and gone.

Today, we report that Flirt in the Historic Third Ward is slated to close. Owner Jenny Gehl, previously a co-owner of Gossip in Mequon, moved to the Historic Third Ward in 2010.  Her location is at 317 N. Broadway. According to one source, she’s currently looking to transition the business and space.

Fyndig (a working name), will be a "responsible fashion" boutique for men and women and will open soon in Shorewood at the Cornerstone building inside the space first occupied by Boutique B'lou. The Cornerstone is located at 4508 N. Oakland Ave.  Boutique B’lou closed to focus on its primary location inside The Pfister Hotel. 

Talkbacks

emills81 | Oct. 24, 2013 at 1:52 p.m. (report)

Responsible Fashion? Is that only selling spandex in sizes medium and small ? I would support that.

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