Last night at the City of Milwaukee's 163rd birthday party at Discovery World, Milwaukee resident Roy Henning won the Milwaukee Press Club's contest to name commemorative bottles of Milwaukee water.
His name, Brew City Blue, came with the throwback slogan of "the water that made the beer that made Milwaukee famous." "His" water was bottled and distributed to the hundreds of guests at last night's party.
Henning was recognized for his efforts last night, and this morning took a few moments to talk to us about his winning water.
OnMilwaukee.com: How did you find out about the contest?
Roy Henning: I heard about the contest during my daily reading of OnMilwaukee.com.
OMC: Where did the idea for the name and slogan come from? And, you didn't design the bottle, right? Just the concept?
RH: To be perfectly honest, I came up with both the name and the slogan in about two minutes while I was working ... don't tell my boss.
I always use "Brew City" as a login name and "Blue" ... well I guess that just makes sense. The slogan kind of just popped into my head and after I submitted it, I realized I sort of ripped off Schlitz.
I actually spoke with the person in charge of the contest last night and she said they had to send a letter to Schlitz to authorize the partial use of their slogan. I didn't design the bottle or the artwork, just the concept.
OMC: Was that your first Milwaukee birthday party? What did you think about it?
RH: This was my first Milwaukee birthday party and I was very impressed with everything. Our city really seems to be moving in the right direction. Bartolotta's had amazing food and Jim McCabe did a great job providing Milwaukee brewed beer from the Milwaukee Brewing Company and The Ale House.
I was also very impressed with Discovery World. I had never been inside before and would recommend to everyone to check it out. The view from the third floor hall (Pilot House) where the party was held was absolutely amazing; downtown to the north, the Summerfest grounds and the Hoan Bridge to the south and Lake Michigan to the east.
OMC: What did you win?
RH: I won $100 gift card from the Bartolotta Restaurant Group and all the City of Milwaukee water I can drink!
OMC: Any thoughts on Milwaukee's water future and opportunities?
RH: I didn't really attend the birthday party last night thinking I was going to learn something but I was amazed that Milwaukee has become a leader in water filtration systems in both design and manufacturing.
I've been reading a lot of national articles lately about water shortages throughout the country. Many states are now looking at the Great Lakes as a resource to be tapped into, and that is why this freshwater promotion concept Milwaukee has adopted is so important.
The Great Lakes are a precious natural resource that needs to be protected at all costs; and as residents of Milwaukee and the surrounding areas we need to be more conscious of conserving what we have.
Whoever designed that bottle needs graphic design lessons -- great name, HORRIBLE bottle design.
Vegetable Lasagna | Jan. 28, 2009 at 5:07 p.m. (report)
He kind of looks like Aaron Rodgers.
4 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published Sept. 15, 2016
We are Marquette! U-rah-rah! Wisconsin! It's really no surprise that both Marquette University and the University of Wisconsin-Madison rank in the top 20 for "colleges with the most school spirit."
Published Sept. 8, 2016
This weekend and next week you'll have the chance to casually explore the custom fit clothing world of J. Hilburn as the brand brings its fashions to Milwaukee via the #JHFitTour at three local destinations.
Published Sept. 2, 2016
The Milwaukee Public Market will encourage people to "pet their whistle" as it helps raise money for the Wisconsin Humane Society this weekend.
Published Sept. 1, 2016
Milwaukee visionary and philanthropist, Michael Cudahy, has lost his swans and needs help locating them.
Published Aug. 29, 2016
This story isn't new, but I just heard about it. And it actually never mentions a "Milwaukee" chicken - but the chicken in question just happens to be Milwaukee native and current Milwaukee Brewers skipper, Craig Counsell.
Published Aug. 24, 2016
Milwaukee native Sarah Hoye has spent more than a decade as a reporter and storyteller for Al Jazeera America, CNN and The Milwaukee Journal Sentinel. Her latest CNN piece is a must read and a great conversation starter around town.
Published Aug. 20, 2016
Corner Bakery will replace the Baker's Square at 1305 E. Capitol Dr. in the Village of Shorewood.
Published Aug. 11, 2016
OnMilwaukee is once again honored to support Potawatomi Hotel and Casino's Heart of Canal Street program. As a long-time partner and passionate community advocate we're also thrilled to announced that this year we'll help support our long-time partner, the Milwaukee Public Museum (MPM).
Published Aug. 9, 2016
You'll be skeptical, I'm sure. But I think you'll love the new Nexflix documentary "Tony Robbins: I'm Not Your Guru." It's an amazing look at motivational speaker and his team as they hold one of his marquee events in Boca Raton, Fla.
Published Aug. 8, 2016
Milwaukee's iconic Marcus family will be featured in the new season of "Project Runway," as Linda Marcus has landed a spot as a contestant on the Heidi Klum-hosted show. The next season begins Sept. 15 on Lifetime.