Last night at the City of Milwaukee's 163rd birthday party at Discovery World, Milwaukee resident Roy Henning won the Milwaukee Press Club's contest to name commemorative bottles of Milwaukee water.
His name, Brew City Blue, came with the throwback slogan of "the water that made the beer that made Milwaukee famous." "His" water was bottled and distributed to the hundreds of guests at last night's party.
Henning was recognized for his efforts last night, and this morning took a few moments to talk to us about his winning water.
OnMilwaukee.com:┬á How did you find out about the contest?
Roy Henning:┬á I heard about the contest during my daily reading of OnMilwaukee.com.
OMC:┬á Where did the idea for the name and slogan come from? And, you didn't design the bottle, right? Just the concept?
RH:┬á To be perfectly honest, I came up with both the name and the slogan in about two minutes while I was working ... don't tell my boss.
I always use "Brew City" as a login name and "Blue" ... well I guess that just makes sense. The slogan kind of just popped into my head and after I submitted it, I realized I sort of ripped off Schlitz.
I actually spoke with the person in charge of the contest last night and she said they had to send a letter to Schlitz to authorize the partial use of their slogan. I didn't design the bottle or the artwork, just the concept.
OMC:┬á Was that your first Milwaukee birthday party? What did you think about it?
RH:┬á This was my first Milwaukee birthday party and I was very impressed with everything. Our city really seems to be moving in the right direction. Bartolotta's had amazing food and Jim McCabe did a great job providing Milwaukee brewed beer from the Milwaukee Brewing Company and The Ale House.
I was also very impressed with Discovery World. I had never been inside before and would recommend to everyone to check it out. The view from the third floor hall (Pilot House) where the party was held was absolutely amazing; downtown to the north, the Summerfest grounds and the Hoan Bridge to the south and Lake Michigan to the east.
OMC:┬á What did you win?
RH:┬á I won $100 gift card from the Bartolotta Restaurant Group and all the City of Milwaukee water I can drink!
OMC:┬á Any thoughts on Milwaukee's water future and opportunities?
RH:┬á I didn't really attend the birthday party last night thinking I was going to learn something but I was amazed that Milwaukee has become a leader in water filtration systems in both design and manufacturing.
I've been reading a lot of national articles lately about water shortages throughout the country. Many states are now looking at the Great Lakes as a resource to be tapped into, and that is why this freshwater promotion concept Milwaukee has adopted is so important.
The Great Lakes are a precious natural resource that needs to be protected at all costs; and as residents of Milwaukee and the surrounding areas we need to be more conscious of conserving what we have.
Whoever designed that bottle needs graphic design lessons -- great name, HORRIBLE bottle design.
Vegetable Lasagna | Jan. 28, 2009 at 5:07 p.m. (report)
He kind of looks like Aaron Rodgers.
4 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published July 24, 2016
Agents and their families flock to Milwaukee every year this week, and each year I love the buzz that's created by adding 11,000 visitors to Downtown Milwaukee. As a community, we need to champion the corporations that choose Milwaukee as their home, so thanks NM!
Published July 15, 2016
Curious minds want to know who is behind a regular bakery bonanza in Downtown Milwaukee. Several residents in the neighborhood tell me that streets and bridges are consistently laced with multiple bakery items several times per week.
Published July 12, 2016
There's something missing this week: the energy, buzz and excitement that only Summerfest brings. As the state's economic and entertainment center, Milwaukee gets most of the love, but with healthy arteries and suburbs, everyone wins when Summerfest shines.
Published July 2, 2016
Sure, he played the exact same encore as he did the last time he was in Milwaukee. But on this near perfect Summerfest night, Blake Shelton was different - different in that he's now a much bigger star, which he used to his advantage Friday night.
Published June 28, 2016
The fest that made Milwaukee famous, Summerfest is here. Jeff Sherman loves it. It means energy, 50-90,000 new people Downtown every day, good music, food and more. It's great, and it gets better every year. Here are his music picks.
Published June 23, 2016
Check out the latest podcast from Bill Simmons featuring Jimmy Butler - and, germane to us here, including several Marquette and Milwaukee mentions. In fact, Butler says several times "I love Milwaukee," citing his days and degree at Marquette.
Published June 21, 2016
Former Milwaukee Bucks guard Ray Allen and his wife have opened one of the country's first all-organic "fast food" restaurants in Miami. Called Grown, it's getting rave reviews on Facebook, and, from the photos I've seen, I want to eat there right now.
Published June 11, 2016
We're a few months in, so here are six things I'd change about the Milwaukee area's newest Metro Market store, on Oakland Avenue in Shorewood. The better you are, Metro Market, the more of our money you'll get!
Published June 7, 2016
There's growth everywhere in Downtown Milwaukee, but still opportunities and eyesores. For me, these four spaces have been vacant for too long. I see them all nearly everyday. Let's all chime in and help the owners or leasing agents find the right new tenant.
Published May 25, 2016
The "Best Bars in America" feature has been around since 2006. And - of course - a lot has changed on the drinking scene here and in every city in America. One change, no Milwaukee bars appear on this year's list.