The NCAA bans sales and advertising of all alcohol in the venues of its championships. Venues are even required to cover up ads for beer and alcohol.
Outside the venue, especially the football venues, it's a much different story. Been to a Wisconsin Badgers football game lately? Tailgating, keg stands, frat parties and a general festive atmosphere that's all about the game day party.
Yet, walk into Camp Randall Stadium and try to buy a beer. You can't. Of course, you probably have your flask so you're set. But, give me a reason why beer shouldn't be sold inside the stadium?
According to the NCAA alcohol policy, "The NCAA does not control the regular season in any sport, nor does it run the postseason for the Division I Football Bowl Subdivision. Individual schools and conferences oversee the regular season, including game operations, broadcasting and advertising. The postseason for Division I Football Bowl Subdivision is controlled by the Bowl Championship Series and individual bowl committees."
So, schools can serve alcohol if they want.
I didn't know schools had the option to sell beer during non championship events until I researched it. So, Wisconsin could sell beer at Camp Randall. Other schools do.
Want to drive revenue, UW? How about cut down on public drunkenness and hopefully better control under age drinking? I say sell beer at Camp Randall.
Logic just may presume that less pre-game binge drinking would happen because fans would know that they could now buy beer inside.
What do you think?
No college student is going to cut back on pre-game beer bongs of Busch Light so they can walk into Camp Randall and pay $6 for a 12 ounce cup of Miller Lite. $5 can get you unlimited refills from a keg at any house party around Camp Randall.
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