By Jeff Sherman OnMilwaukee.com Staff Writer Published Sep 18, 2014 at 5:18 PM

The inaugural Concert 4 MACC, a benefit event for Midwest Athletes Against Childhood Cancer (The MACC Fund), is next week. And, there are many new reasons to support the cause.

First, it's National Childhood Cancer Awareness Month.  This year, through a nationwide, collaborative effort known as Gold in September (G9) -- a Childhood Cancer Awareness Project -- the MACC Fund, Children’s Hospital of Wisconsin and the Medical College of Wisconsin are helping raise awareness and funds for childhood cancer research.  You can help!  
Next, when you buy a Concert 4 MACC ticket, you get a FREE upper level ticket to the Milwaukee Bucks home opener.

Finally, you can get a $20 Uber credit. Uber's great and easy to use. Just download Uber and enter code CONCERT4MACC to receive a free first ride up to $20 in Milwaukee.

Cory Chisel and the Wandering Sons and Hugh Bob and the Hustle co-headling the Sept. 26 event. Los Colognes, from Nashville, will open the show at Turner Hall Ballroom in Downtown.

Proceeds from the event go to fight childhood cancer and blood disorders. The MACC Fund made headlines earlier this year when it topped the $50 million mark in contributions since its inception in 1976. In that time, the overall cure rate for childhood cancer has risen from 20 to 80 percent.

OnMilwaukee.com is a sponsor of the concert.

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.