Goodwill is coming to Milwaukee's East Side.
The plan has been approved by the City's Board of Zoning Appeal, and Pat Boelter of Goodwill Industries of Southeastern Wisconsin and Metropolitan Chicago tells me that the 9,240 square feet leased site at 2830 N. Oakland Ave. will be "a great location for Goodwill given its proximity to several college campuses, both on the shopping and donating side." The space has been vacant for almost three years.
Goodwill is considering a name of "Goodwill on Oakland" for the location, the 39th Goodwill store in the greater Milwaukee and Chicagoland areas.
In other Goodwill news, the company's annual "Retro Rendezvous" is Monday, Oct. 18. There are still some last minute tickets available, and the fact the many Green Bay Packers will walk the runway is more than enough of a selling point.
I've been to the event several times, and it's great. This year, it's at the Potawatomi Expo Center and Betina Driver, Donald Driver's wife, is the honorary chairperson. Driver, Santana Dotson and other current and former Packers are expected to attend.
Call (414) 847-4163 for tickets.
'Goodwill on Oakland' is a combination of terrible name, and a idiotic demand of the BID association. It's a shortsighted and unprofessional attempt to try and 'clean up' a name that already has considerable respect, despite the goods it offers. Why not force Little Caesar's to become Little Caesar's on Oakland? or Axel's to become Axel's on Oakland. It's absurd that a BID has any sort of sway, or say in how to name a business.
Goodwill is good enough for every other store they have (save Retique) it is certainly good enough to stand up next to real high end retailers such as the hookah shop, Subway, Atomic Glass, and 'A (first in the phone book) Thai Kitchen.
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