By Jeff Sherman OnMilwaukee.com Staff Writer Published Jan 03, 2011 at 10:01 AM

Entrepreneurs Ed and Amy Seckinger are no strangers to the start up world. They're no strangers to me either as I've known Amy and her family my entire life.

The Delafield couple owned a restaurant (Piano Blu), sold and marketed several products and worked most their lives for various start up and entrepreneurial companies.

I was with the Seckingers and my family on Christmas Day, and Amy mentioned to me that their new endeavor, Keepers Frames, was growing and had nabbed a spot on the Home Shopping Network.

The couple is currently in Florida getting ready to go live on HSN on Tuesday, Jan. 4 at about 8 a.m., noon and 4 p.m. So, I'm telling you to tune in. Local couple makes Home Shopping Network (Channel 95 on Time Warner Cable in Milwaukee). Very cool.

Keepers Frames is, indeed, a cool idea. An assortment of patent pending frames that help preserve and capture life's special moments. One of the Keepers, Corkeeper, holds a wine or champagne cork, a 4 x 6 picture and a signature card on the back to log your special memory. So many memories are created over a bottle of wine or champagne -- weddings, birthdays, anniversaries, engagements and toasting to this past New Year's celebration. There are a ton of Keeper frames for about everything from hunting, fishing, baseball, tennis, lacrosse, hockey, pets, military, baby's first haircut and more.

Memories should be saved and shared, and the Seckingers hope to help you do just this with their new business.

Tune into HSN on Tuesday to see Amy live, and check the company out online here.

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.