Milwaukee commuters will now have to rely on the Web for the daily flavor forecast from Kopp's Frozen Custard.
Yes, it's true, that somewhat iconic I-43 North Kopp's billboard that proudly displays the "Flavor of the Day" is in its final days.
Kopp's didn't renew the sign, owned by Clear Channel Outdoor, and, next week, Concordia University will hang its promotional hat at the space located near the Capitol Drive exit.
The billboard, featuring a big blue circle with driving directions to the Kopp's Glendale location, also scrolled the flavor of the day. ┬á
How will commuters handle this? Simple. Like nearly everything else in life, they'll turn to Web.
┬áA call to Kopp's seeking a comment has not yet been returned.
They do have a "Flavor Line" you can call to find out the flavors but the problem is that it is done on a 1980's answering machine and sounds like someone is recording it from across the room.
I think taking the sign down stinks and I don't like it but the phone line is another option.
mkelover - it is possible to check the flavor BEFORE you get in the car if you know you're headed that way.
I have a feeling that this has a lot more to do with money than establishing a web presence.
Too bad it's WAY too dangerous to surf the web AND drive in order to find their flavor of the day. Guess I'll just have to go to Culver's now since I see their billboards around the area.
that is a real shame. i stopped on sunday just because i saw the sign.
Show me the other 3 Talkbacks
8 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published July 24, 2016
Agents and their families flock to Milwaukee every year this week, and each year I love the buzz that's created by adding 11,000 visitors to Downtown Milwaukee. As a community, we need to champion the corporations that choose Milwaukee as their home, so thanks NM!
Published July 15, 2016
Curious minds want to know who is behind a regular bakery bonanza in Downtown Milwaukee. Several residents in the neighborhood tell me that streets and bridges are consistently laced with multiple bakery items several times per week.
Published July 12, 2016
There's something missing this week: the energy, buzz and excitement that only Summerfest brings. As the state's economic and entertainment center, Milwaukee gets most of the love, but with healthy arteries and suburbs, everyone wins when Summerfest shines.
Published July 2, 2016
Sure, he played the exact same encore as he did the last time he was in Milwaukee. But on this near perfect Summerfest night, Blake Shelton was different - different in that he's now a much bigger star, which he used to his advantage Friday night.
Published June 28, 2016
The fest that made Milwaukee famous, Summerfest is here. Jeff Sherman loves it. It means energy, 50-90,000 new people Downtown every day, good music, food and more. It's great, and it gets better every year. Here are his music picks.
Published June 23, 2016
Check out the latest podcast from Bill Simmons featuring Jimmy Butler - and, germane to us here, including several Marquette and Milwaukee mentions. In fact, Butler says several times "I love Milwaukee," citing his days and degree at Marquette.
Published June 21, 2016
Former Milwaukee Bucks guard Ray Allen and his wife have opened one of the country's first all-organic "fast food" restaurants in Miami. Called Grown, it's getting rave reviews on Facebook, and, from the photos I've seen, I want to eat there right now.
Published June 11, 2016
We're a few months in, so here are six things I'd change about the Milwaukee area's newest Metro Market store, on Oakland Avenue in Shorewood. The better you are, Metro Market, the more of our money you'll get!
Published June 7, 2016
There's growth everywhere in Downtown Milwaukee, but still opportunities and eyesores. For me, these four spaces have been vacant for too long. I see them all nearly everyday. Let's all chime in and help the owners or leasing agents find the right new tenant.
Published May 25, 2016
The "Best Bars in America" feature has been around since 2006. And - of course - a lot has changed on the drinking scene here and in every city in America. One change, no Milwaukee bars appear on this year's list.