I watch a lot of pro sports, so I can't fast forward through the commercials. Thus, I've noticed the new Lexus spots. You probably have, too. They're well done, creative and stand out in the current clutter of Christmas and holiday hoopla.
But, Lexus has it wrong. Several, including myself and CNET have noticed.
The new stock of Lexus ads seem to take swipes at digital and social media. Why? They say, "You can stay in and 'share' ('like') something, or you can get out there with your friends and actually share ('like') something." It's pure nonsense and just out of touch thinking.
Sure, car ownership is way down for people under 30 and aspirations to high-end auto ownership just aren't what they used to be. Connectedness, though, has changed. It's mobile, social and significant online and offline.
Brands like Lexus need to connect on and offline and stop worrying that Facebook is the reason "kids" aren't buying cars.
I like Lexus, they're very nice vehicles. But people aren't not buying them (or auto brands) because they're spending too much time with media. Just because I'm on social media it doesn't mean that I'm not doing out (in the offline/real world) doing stuff. Frankly, it's the opposite. Digital media spurs more sharing and doing.
Lifestyles, too, have changed, and walkable, dense cities are what people want. Yes, the car is still important in our lives. I love mine. But, it's not as important or even as necessary, especially in cities with real, modern public transit.
So, Lexus. Your ads caught my eye. Kudos. Please, though, don't blame our industry for your decline in sales. Embrace and engage with us. "This December" (as your ads say), and every month, we like to share both online and off. And, often at the same time. Connect with us, don't mock the medium that better connects our lives.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published Nov. 25, 2015
Just in time for your favorite holiday gift giving, a new tin features 21 coaster gift cards to 20 performing arts groups and venues in Milwaukee. Each coaster is redeemable for a "buy one ticket, get one free" offer.
Published Nov. 23, 2015
The Milwaukee Bucks continue to expand their retail footprint with the opening of a new, satellite Bucks Pro Shop location inside Moda 3, 320 E. Buffalo St., in the Third Ward.
Published Nov. 19, 2015
The latest Bucks video spot was released today and will begin airing locally in Milwaukee in the coming days. Titled "Our City," the ad helps to illustrate the power of basketball to connect the community,
Published Nov. 13, 2015
The hotel scene in Downtown Milwaukee, like nearly everything, is changing quickly. Here's a short list of what's up next in greater Downtown. Which ones are you most looking forward to? Chime in and check in.
Published Nov. 13, 2015
Last night, one of the smoke detectors in our attic was beeping. I couldn't, for the life of me, figure out how to get the battery compartment open. I turned, of course, to Google. And, almost instantly, the job was done.
Published Nov. 10, 2015
Lisa Kennedy Montgomery has been in Milwaukee since Friday preparing for tonight's Republican Presidential Debate. She's posting videos of her time in Brew City, and we are sharing them here.
Published Nov. 4, 2015
On Saturday you are invited to celebrate the Downtown region's future highlighted by a performance from hip hop icon DMC and an appearance from Bucks legend Kareem Abdul-Jabbar
Published Nov. 3, 2015
Last week, Stein Gardens and Gifts debuted a new logo and name. After 69 years as Stein Gardens and Gifts, the company is now Stein's Garden and Home.
Published Oct. 30, 2015
Managing 16.5 million gallons of water a year with green infrastructure, UW-Milwaukee is making great strides reducing water pollution in a heavily urbanized area.
Published Oct. 29, 2015
Not lacing up your running shoes this weekend? Here are 10 great spots to watch the PNC Milwaukee Running Festival.