I watch a lot of pro sports, so I can't fast forward through the commercials. Thus, I've noticed the new Lexus spots. You probably have, too. They're well done, creative and stand out in the current clutter of Christmas and holiday hoopla.
But, Lexus has it wrong. Several, including myself and CNET have noticed.
The new stock of Lexus ads seem to take swipes at digital and social media. Why? They say, "You can stay in and 'share' ('like') something, or you can get out there with your friends and actually share ('like') something." It's pure nonsense and just out of touch thinking.
Sure, car ownership is way down for people under 30 and aspirations to high-end auto ownership just aren't what they used to be. Connectedness, though, has changed. It's mobile, social and significant online and offline.
Brands like Lexus need to connect on and offline and stop worrying that Facebook is the reason "kids" aren't buying cars.
I like Lexus, they're very nice vehicles. But people aren't not buying them (or auto brands) because they're spending too much time with media. Just because I'm on social media it doesn't mean that I'm not doing out (in the offline/real world) doing stuff. Frankly, it's the opposite. Digital media spurs more sharing and doing.
Lifestyles, too, have changed, and walkable, dense cities are what people want. Yes, the car is still important in our lives. I love mine. But, it's not as important or even as necessary, especially in cities with real, modern public transit.
So, Lexus. Your ads caught my eye. Kudos. Please, though, don't blame our industry for your decline in sales. Embrace and engage with us. "This December" (as your ads say), and every month, we like to share both online and off. And, often at the same time. Connect with us, don't mock the medium that better connects our lives.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published April 22, 2016
Eating and drinking inside the Milwaukee Public Museum isn't usually allowed. But for events like Moveable Feast and, of course, the annual Food & Froth Festival, it's embraced, encouraged and wonderful.
Published April 20, 2016
As plans for a new Grand Avenue continue to develop, which grocer would be the best for the heart of Downtown Milwaukee? Which store do you want on Wisconsin Avenue?
Published April 18, 2016
Brian D. Till is the James H. Keyes Dean of Business Administration at Marquette University, a position he has held since July 2015. Jeff Sherman sat down with him recently to talk about MU, Milwaukee, business education and more.
Published April 13, 2016
"Cheap drinks, Midwestern soul food and a sensibility that incorporates equal parts worldliness with small-town friendliness." This is how a new New York Times' Frugal Traveler feature on Milwaukee ends. Quite fitting, I'd say.
Published April 6, 2016
Amazon Prime members in Charlotte, Cincinnati, Fresno, Louisville, Nashville, Raleigh, Richmond, Sacramento, Stockton, Tucson and right here in Milwaukee can now enjoy unlimited same day delivery.
Published March 18, 2016
Milwaukee's changing. You could argue it's changed for the better and a bit of the worse over the past 20 years. While the good and some of the bad may be at odds, that's OK if our challenges are being addressed and tackled with vigor and creativity.
Published Feb. 19, 2016
To help in the fight for a cure for breast cancer, I'm sporting a pink wig and fashioning myself as a "Big Wig." Sure, I shaved my head many moons ago and have no need hair. Yet, my Emo Philips-inspired wig is means serious business and I'm asking that you help me raise important funds.
Published Feb. 5, 2016
The new Shorewood Metro Market, 4075 N. Oakland Ave., opens Feb. 16, less than a year after the company bulldozed its old Pick 'N Save location that stood just north of the new building.
Published Jan. 28, 2016
The Milwaukee Muddpie, a pizza featuring chicken, pepperoni, bacon, BBQ sauce, ranch, jalapenos and banana peppers will debut Friday at the Bucks vs. Heat game. It was created by five team members.
Published Jan. 27, 2016
Finding the right game for the entire family much less you and your partner can be tough. At the Sherman home, we've gone simple, old school lately with Uno.