I watch a lot of pro sports, so I can't fast forward through the commercials. Thus, I've noticed the new Lexus spots. You probably have, too. They're well done, creative and stand out in the current clutter of Christmas and holiday hoopla.
But, Lexus has it wrong. Several, including myself and CNET have noticed.
The new stock of Lexus ads seem to take swipes at digital and social media. Why? They say, "You can stay in and 'share' ('like') something, or you can get out there with your friends and actually share ('like') something." It's pure nonsense and just out of touch thinking.
Sure, car ownership is way down for people under 30 and aspirations to high-end auto ownership just aren't what they used to be. Connectedness, though, has changed. It's mobile, social and significant online and offline.
Brands like Lexus need to connect on and offline and stop worrying that Facebook is the reason "kids" aren't buying cars.
I like Lexus, they're very nice vehicles. But people aren't not buying them (or auto brands) because they're spending too much time with media. Just because I'm on social media it doesn't mean that I'm not doing out (in the offline/real world) doing stuff. Frankly, it's the opposite. Digital media spurs more sharing and doing.
Lifestyles, too, have changed, and walkable, dense cities are what people want. Yes, the car is still important in our lives. I love mine. But, it's not as important or even as necessary, especially in cities with real, modern public transit.
So, Lexus. Your ads caught my eye. Kudos. Please, though, don't blame our industry for your decline in sales. Embrace and engage with us. "This December" (as your ads say), and every month, we like to share both online and off. And, often at the same time. Connect with us, don't mock the medium that better connects our lives.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published May 25, 2016
The "Best Bars in America" feature has been around since 2006. And - of course - a lot has changed on the drinking scene here and in every city in America. One change, no Milwaukee bars appear on this year's list.
Published May 23, 2016
To help celebrate 30 years of "Love & Hope & Sex & Dreams," the T-Bone Burnett-produced debut by Milwaukee's own BoDeans, Milwaukee-based Sprecher Brewing is releasing BoDeans Original Ginger Brew.
Published May 20, 2016
This warms my Milwaukee heart. Not only am I a Bucks and NBA fan, easily one of my favorite restaurants in the area in the Calderone Club. Both got some national love this week.
Published May 14, 2016
If you are tackling your lawn on your own this spring and summer, it's always good to consult an expert first. I've done just that here.
Published May 12, 2016
A few weeks ago, Donald Driver and Bo Ryan were inducted into the Wisconsin Athletic Hall of Fame. I recently found the 1995 induction ceremony featuring emcee Bob Costas and an amazing list of inductees including Al McGuire, Robin Yount and The Big O.
Published May 4, 2016
As we look at the growth in greater Downtown, I think a place like City Winery could do well. It's unique, large and creates an experience that's missing in our market. But, what do I know? What do you think?
Published May 2, 2016
I knew I had lost it. I went for a walk last Saturday and took only my phone and debit card. The phone was for some podcast catch up and the debit card for a quick stop at the grocery store on the way home.
Published April 22, 2016
Eating and drinking inside the Milwaukee Public Museum isn't usually allowed. But for events like Moveable Feast and, of course, the annual Food & Froth Festival, it's embraced, encouraged and wonderful.
Published April 20, 2016
As plans for a new Grand Avenue continue to develop, which grocer would be the best for the heart of Downtown Milwaukee? Which store do you want on Wisconsin Avenue?
Published April 18, 2016
Brian D. Till is the James H. Keyes Dean of Business Administration at Marquette University, a position he has held since July 2015. Jeff Sherman sat down with him recently to talk about MU, Milwaukee, business education and more.