Drive south along Lake Drive into the City of Milwaukee and you’ll probably drive right by the green "Milwaukee" sign with the population figure of 594,833. It’s old, unassuming and boring.
Drive north along Lake Drive into the near villages of Shorewood and Whitefish Bay and you cant’ help but notice the large, colorful signs that greet you as you cross into both North Shore communities. Fox Point, Bayside and other communities have similar signs.
Design matters, and while larger, more welcoming "Welcome to Milwaukee" signs like the ones near the Milwaukee Theatre in Downtown help foster more positive attitudes about Milwaukee, the outdated green city limits signs like the one on Lake Drive don’t.
Chances are that you may not even notice these signs, but little things matter and as Milwaukee continues to grow and shake its old images I say it’s time for some new signs.
Doug Calatrava | Aug. 15, 2013 at 9:02 a.m. (report)
eMills, I dp appreciate the well thought-out response. However, If the city of Milwaukee ceased to exist, wouldn't OnMilwaukee.com still be able to write about these restaurants and sell advertising to these city-less car dealerships. What the hell are we talking about??
Doug thanks for asking. First off I never said they need to, I said that it was a great idea. My point was The author is quick to criticize the sign with no solution besides its time for new signs. I agree all the things you listed are much more important than a new welcome to Milwaukee sign on lake shore drive. That is why tax dollars should NOT be spent on it. As a business, onmilwaukee's product, is providing information about the city of Milwaukee. That is the only reason people visit the site. A restaurants business is food and atmosphere. A car business is selling cars. These places can be located in the city but that doesnt mean there business is solely depended on the city. If Milwaukee would cease to exist we would still have restaurants and car dealerships but we wouldnt have onmilwaukee.com. To mean this means onmilwaukee has a bigger vested interest in the city than your average business. My question is if Mr. Sherman believes the sign is ugly, is he willing to put his money where his mouth is? I believe he should. Not only because I agree with him that the signs are ugly but it would also be great marketing to have a Welcome to Milwaukee sign courteaous of onmilwuakee.com. I think CSM sponsored the welcome to Wauwatosa sign on North Ave.
Doug Calatrava | Aug. 14, 2013 at 1:05 p.m. (report)
eMills81, I am confused as to why OnMilwaukee would need to buy a sign for making money off of the city? Do me a favor and request the same thing from your boss tomorrow. I'm not sure what you do, but I can't imagine a business that doesn't make money off of the city it resides in. See if they will put in a new public garbage can on Juneau. Or maybe they can buy street salt for Bay view this winter, that would be fun. Hell, send someone down to my house and re-pave the sidewalk.
I think that onmilwaukee donating a new Welcome to Milwaukee sign is a great idea! It's the least you guys could do, after making all that money off this great city. You can afford a brand new remodeled office but not a new sign for this great city? Especially when you consider how much money you waste on Begel...
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