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Target's new cart.
Target's new cart.
Great design and handling.
Great design and handling.

Target hits the mark with new shopping cart design

Nobody understands the mantra "design matters" more than the fine folks at Target.

The company has taken its love and appreciation of design to a new level with its new shopping carts. Have you seen these bad boys? They rock. I hate traditional metal shopping carts. Most are worn, rusty and handle like a bad Chevy. But on big grocery runs they're a necessity.

Now, though, shopping with a new plastic Target cart is a pleasure. The "Target red" carts are easy to handle and designed with even fewer sharp edges than their predecesssors so they are far less likely to damage the store, your car or the old lady's leg in front of you.

You gotta see and test drive these things to believe. They are a work of retail art and they've even won a design award already.  Yes, design matters and, in Target's case, it drives additional revenue by making me and you spend more.

Talkbacks

kimchee | June 10, 2011 at 1:44 p.m. (report)

For some reason these new shopping carts just came into North Carolina in Fayetteville. These things are faulty, and should not be used. Apparently the screws on the side the holds the seat where you place your child come loose easily or pop out. Today my 18 month old went flying backwards. A Employee near by that saw the incident said they got these carts 3 weeks ago, and this was not the first time it has happened. Apparently there was an incident last week.

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speakthetruth | Nov. 24, 2009 at 4:39 p.m. (report)

I'm surprised that Target didn't "go viral" by giving some of these newly minted carts to homeless people.

Milly: carts don't hold two children because unless you have twins, it is ridiculous to have two children who are not old enough and well enough behaved to walk along side you while you shop.

My uncle had a 1974 Buick Electra Limited. It later became my older sister's first car. It smelled like Vantage cigarettes, but it did ride like an Italian leather sofa.

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wstphl | Nov. 24, 2009 at 4:10 p.m. (report)

Won't last ten minutes with a shoppingcart hero!

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devidia | Nov. 24, 2009 at 12:17 p.m. (report)

But seriously, Jeff is right. I shop at the new Franklin Target on occasion and they have them there. They are quiet, handle well, and J.D.Power ranks them 1st overall in just plain coolness.

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devidia | Nov. 24, 2009 at 12:07 p.m. (report)

Based on what brunocarlson pointed out, I wonder if they will issue a recall on these carts soon. And only during a recession would we be reading "Car & Driver" like reviews of new shopping carts and writing of our giddy anticipation of a "test drive". Cheap, old school entertainment. Gotta love it!!

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