Nobody understands the mantra "design matters" more than the fine folks at Target.
The company has taken its love and appreciation of design to a new level with its new shopping carts. Have you seen these bad boys? They rock. I hate traditional metal shopping carts. Most are worn, rusty and handle like a bad Chevy. But on big grocery runs they're a necessity.
Now, though, shopping with a new plastic Target cart is a pleasure. The "Target red" carts are easy to handle and designed with even fewer sharp edges than their predecesssors so they are far less likely to damage the store, your car or the old lady's leg in front of you.
You gotta see and test drive these things to believe. They are a work of retail art and they've even won a design award already. Yes, design matters and, in Target's case, it drives additional revenue by making me and you spend more.
For some reason these new shopping carts just came into North Carolina in Fayetteville. These things are faulty, and should not be used. Apparently the screws on the side the holds the seat where you place your child come loose easily or pop out. Today my 18 month old went flying backwards. A Employee near by that saw the incident said they got these carts 3 weeks ago, and this was not the first time it has happened. Apparently there was an incident last week.
I'm surprised that Target didn't "go viral" by giving some of these newly minted carts to homeless people.
Milly: carts don't hold two children because unless you have twins, it is ridiculous to have two children who are not old enough and well enough behaved to walk along side you while you shop.
My uncle had a 1974 Buick Electra Limited. It later became my older sister's first car. It smelled like Vantage cigarettes, but it did ride like an Italian leather sofa.
But seriously, Jeff is right. I shop at the new Franklin Target on occasion and they have them there. They are quiet, handle well, and J.D.Power ranks them 1st overall in just plain coolness.
Based on what brunocarlson pointed out, I wonder if they will issue a recall on these carts soon. And only during a recession would we be reading "Car & Driver" like reviews of new shopping carts and writing of our giddy anticipation of a "test drive". Cheap, old school entertainment. Gotta love it!!
Show me the other 5 Talkbacks
10 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published July 29, 2015
Today, my alma mater - Marquette - helped fuel my fan fire by releasing a new app that is available for free download, thanks to a partnership with Bluechip Athletic Solutions, Inc.
Published July 29, 2015
Children's Hospital of Wisconsin is more than a hospital. It's at the center of an ongoing discussion about health, wellness and access to care for all kids in the state. Today, Peggy Troy talks about the mission, vision, challenges and opportunities at Children's.
Published July 27, 2015
Today I'm writing to ask the members of the state legislature to please vote yes tomorrow for the new Wisconsin arena and entertainment district in Downtown Milwaukee. It's important and vital to our state's long term viability. You should call or email your state representative, too.
Published July 25, 2015
Live @ Peck Pavilion on the Marcus Center for the Performing Arts grounds begins this weekend and runs through August 22.
Published July 24, 2015
That's right, Downtown Milwaukee may not have a ton of ice cream options but you can order ice cream on demand with #UberIceCream.
Published July 22, 2015
I need a new pair of glasses. I have two pair with my current prescription and one (an awesome SwissFlex frame) with outdated lenses. Yet, I seldom wear either pair other than late at night. This isn't probably the best course for my long term eye health, so I'm on the hunt for a new, cool frame.
Published July 16, 2015
Last weekend Visit Milwaukee hosted Jun Song, one of the most prominent travel bloggers in China, along with a rep from Brand USA, a destination marketing organization. The results are still coming, but he seems to have loved Milwaukee.
Published July 13, 2015
The Milwaukee Admirals will usher in a new chapter in team history and unveil a new logo and jerseys on Wednesday, July 15 at 6 p.m. at the BMO Harris Bradley Center.
Published July 10, 2015
On the evening of the NBA Draft, Wisconsin's Frank Kaminsky rocked a JCPenney suit that featured tanks sewed on the inside. Frank the Tank, get it? Now, he's starring in new commercials for the store.
Published July 7, 2015
Today, I talk with All Peoples Church, 2600 N 2nd St., about its green efforts. Linda Muth, the church's minister of partnerships, discusses the churches strategy.