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Northwestern Mutual continues to rise here in Milwaukee and across the country. Its annual convention opens this week.
Northwestern Mutual continues to rise here in Milwaukee and across the country. Its annual convention opens this week.

157 years of Northwestern Mutual

We trumpet Harley-Davison's anniversaries, as we should.  But, Northwestern Mutual has a track record that goes back 157 years in Milwaukee.  Today the company is a worldwide brand and this week it opens its annual "Meeting of the Association of Agents."

That's right 157 years in business, and 134 years of annual meetings.  Indeed, Northwestern Mutual will hold its 134th Annual Meeting of the Association of Network Representatives in Milwaukee on July 19-23.  The company’s annual meeting will have an estimated economic impact of approximately $12.9 million for the local economy and will occupy about 13,819 hotel room nights.  

"We are thrilled to welcome Northwestern Mutual back to Milwaukee once again," said Paul Upchurch, president and CEO of VISIT Milwaukee. "Northwestern Mutual represents the largest convention of our year and has a tremendous impact on our area's economy. We look forward to welcoming the thousands of attendees to Milwaukee and creating great experiences for them while they're here."

Agents and their families flock to Milwaukee every year, and each year I love the buzz that's created by adding nearly 11,000 temporary residents to Downtown Milwaukee.

As part of the annual meeting, some agent offices are raising funds for childhood cancer research and Alex’s Lemonade Stand Foundation and running in a 5K.  

For Northwestern Mutual, it’s an opportunity for the company’s employees and financial professionals to reflect on another strong year and to showcase what's coming here in Milwaukee.  The company expects to distribute dividends exceeding $5 billion (the largest in its 157-year history) to participating policyowners and maintains the highest financial strength ratings awarded to any life insurer by all four of the major credit rating agencies.

Northwestern Mutual will conduct events and seminars for its financial representatives at the Wisconsin Center, the BMO Harris Bradley Center and at hotels including the Hilton Milwaukee City Center, the Hyatt Regency Milwaukee, the InterContinental Hotel & Resort and The Pfister Hotel. In addition, the company is sponsoring activities for the financial representatives’ families at such venues as the Milwaukee Art Museum, Discovery World, the Gift of Wings Kite Shop, Milwaukee County Zoo, Betty Brinn Children’s Museum and the Milwaukee Public Museum and Daniel M. Soref National Geographic Dome Theater.

And then there's the private big name show.  Each year Northwestern Mutual brings a major entertainer in, too. Maroon Five, Kenny Chesney, Tim McGraw and others have headlined shows for the company and its families.  Who will it be this year?

When you see you an agent (easy to spot with lanyard name tags) this week, say hello and be sure to welcome them to Milwaukee.  You might want to say happy 134th, too!


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