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Milwaukee's Daily Magazine for Wednesday, Sept. 17, 2014

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Space at former Borders anyone?
Space at former Borders anyone? (Photo: Jay Filter)
A creative use of windows.
A creative use of windows. (Photo: Jay Filter)
Prime location on the Riverwalk.
Prime location on the Riverwalk. (Photo: Jay Filter)
Wisconsin Avenue in Downtown Milwaukee.
Wisconsin Avenue in Downtown Milwaukee. (Photo: Jay Filter)
Borders closed this past winter.
Borders closed this past winter. (Photo: Jay Filter)
Retail, restaurant, other?
Retail, restaurant, other? (Photo: Jay Filter)
Mid-America Real Estate Group is leasing the space.
Mid-America Real Estate Group is leasing the space. (Photo: Jay Filter)

Downtown: Former Borders' space has new "for lease" marketing

Borders opened in Downtown Milwaukee in 2002 in the former Marshall Field's building that now also houses American Society for Quality, Visit Milwaukee, other office tenants and Residence Inn Milwaukee Downtown. It, of course, closed this winter.

Now, the space is being creatively marketed using the prominent windows at the location. 

The new leasing campaign was developed by Jay Filter and contains creative, bold and fun messaging that just might help attract the perfect tenant. Mid-America Real Estate is listing the more than 18,000-square foot space.  

My picks? As I've written, Alterra Coffee would be great. On the retail side, I'd take an Apple Store any day.  

Anyway, enjoy the signage.  I've posted several in the gallery above.

Talkbacks

hardgeminiguy | July 26, 2011 at 7:51 p.m. (report)

A book store downtown--Half Price Books needs a downtown location. The old Borders space must be cut up for several retail stores. Borders had far too much space-the childrens section, alone, was too large. Aldi's should add a downtown location. Aso, an Old Country Buffet.

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boozehound | July 26, 2011 at 12:37 p.m. (report)

my guess is a cricket wireless store and a jj's chicken

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alba | July 26, 2011 at 12:14 p.m. (report)

My guess is a Subway and a DigiCopy.

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