By Jeff Sherman OnMilwaukee.com Staff Writer Published Jan 02, 2013 at 4:02 PM

In the pile of morning emails, one stood out today.

Mark Pasch, owner of Mark Pasch Ltd. in Bayside, shared a New Year's message from his father, who owned Polacheck's, a men's store at 227 E. Wisconsin Ave.

Polacheck's was founded in 1887 and Mark's father and grandfather bought it in 1959. It closed about 17 years ago.

Every New Year's Day, Pasch's father shared the following message with his customers. I'm sharing it now too.

TOMORROW (and as many tomorrows as you can)

Mend a quarrel. Seek out a forgotten friend. Dismiss suspicion and replace it with trust. Write a love letter. Share some treasure. Give a soft answer. Encourage youth. Manifest your loyalty in word or deed. Keep a promise. Find the time. Forgo a grudge. Forgive an enemy. Listen. Apologize if you were wrong. Try to understand. Flout envy. Examine your demands on other. Think first of someone else. Appreciate. Be kind. Be gentle. Laugh a little. Laugh a little more. Deserve confidence. Take up arms against malice. Decry complacency. Express your gratitude. Go to your house of worship. Welcome a stranger. Gladden the heart of a child. Take pleasure in the beauty of the world. Speak your love. Speak it again. Speak it still once again.

Happy New Year, Milwaukee.

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.