Several people have asked for "social media tips" lately, so I thought I'd blog about the topic and expand upon a few recent presentations that I've done.
First, "social media" as a term is outdated. It's media, pure and simple. Everything online is social. It's content and context. You're telling your story via media, not "social media." The term isn't going away, but social media is media. Got it?
To make my tips more easily digestible, here they are in list format. Use and share as you will.
Don't get all caught up in it.
You might say that people don't care what you're doing. You know what? They do. But, if they don't, don't worry. Yet, they probably care more what you're seeing. So, post pictures and have fun. But always remember that what you post isn't as important as you think it may be. It is, as they say, what it is. Don't get all caught up in the buzz. Have fun, be yourself and enjoy it.
Never apologize for optimism.
Your posts on various media should help you say thanks and cheer on success. Use your words optimistically and cheerfully. People want to be happy. Do your part. And when you get ripped on for being "too happy," let it roll off and move on.
Listen more and think before you write.
Treat your content like face to face communication. If you wouldn't say it in public or to to my face, don't write it.
Have an agenda.
Know what you want to accomplish, set goals and follow your marching orders.
Love where you live.
I've always said that cities are only as good as the stories they tell. You live where you do for a reason, so tell others about your hometown. Embrace it, love it and promote it. It's our responsibility and we all have an audience. More people need to hear the Milwaukee (or whenever you live) story. Tell it.
Think, thank, play and pray hard.
Simple advice. Works for about anything, including your social media posts.
Be a resource.
Share, help and assist with your posts. Be generous and don't just share your own content. It's easy to build communities and friends this way. Obviously, I hope you know that just promoting and complaining gets you no where. Be helpful and others will help you.
Do what you love, or at least promote it.
More of a career advice tip here. But, social media can and should help you get to where you want to be professionally. Build communities around jobs and topics you like and the dream job just may follow.
Act like you own the place.
Again, a general tip. But, you're a resource so own it, stand tall and be confident when you post. Everyone loves a hero. Be one.
Be random, just not all the time.
It can't be all play or all business. Be random on Twitter and other places, just not all of the time. Of course, if you embrace random as your agenda then go all out with it. See #winning.
Respond and make it known that you're responding.
Finally, when you're responding to a social media post make it known. It's much easier for others to follow the conversation. Of course many services do this for you but never take your audience for granted and rope them in when needed if you're responding to a single person.
That's all. Go forth, be good and be social.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Jeff Sherman
Published May 28, 2015
Joe Franke, a senior at Shorewood High School, offers his thoughts on the future of the Milwaukee Bucks and the current discussions around a new arena complex.
Published May 19, 2015
Kenny "The Jet" Smith will help make a donation to the Milwaukee Urban League Young Professionals on behalf of Coors Light, to reFRESH the community basketball court at Washington Park in Milwaukee.
Published May 19, 2015
One of the best slides from yesterday's Public Policy Forum luncheon showed a Flirk map of Downtown Milwaukee. It contrasted, by color, where locals took and shared photos vs. photos from visitors. And, the contrast was striking.
Published May 19, 2015
A new report by Hunden Strategic Partners in Chicago was presented yesterday at a Public Policy Forum luncheon at the Intercontinental Milwaukee. It calls for more connectivity and density, and makes some obvious but not apparent to all observations.
Published May 15, 2015
Stacie Callies is the executive director of the Westown Association. She's been with the Downtown organization for nearly 14 years but 2015 may signal the most change the area has even seen. Amidst arena discussions and more, Jeff Sherman caught up with Callies for this latest edition of "Milwaukee Talks."
Published May 12, 2015
The May edition of a popular food lifestyle publication that offers "life through the lens of food," is out and Milwaukee has a large presence in print and online.
Published May 11, 2015
While country music dominates the traditional radio airwaves in greater Milwaukee, Downtown Milwaukee doesn't really have a big "country festival" like several other out state cities do. Until now and this summer.
Published May 8, 2015
For me, watching "TV" is a matter of time management. I find time for things that provide value and create entertainment value in my life. I think you should too. So, here's a list of what I watch and why.
Published May 6, 2015
Hugh Bob and the Hustle's new single, "Lost and Found," will be featured on tonight's episode of "Nashville."
Published May 1, 2015
Shorts weather is here. And, to help you prepare I found an expert on the subject right here in Milwaukee.