By Jeff Sherman OnMilwaukee.com Staff Writer Published Feb 22, 2013 at 10:03 AM

This my 19th season as a Milwaukee Bucks season ticket holder. I love the Bucks, and I love the NBA.

During all my seasons as a ticket holder, the team has balanced its game day music, fun promotions, great videos and the best mascot in the league with Streetlife, the Bucks' live house band. Streetlife, with its leader Warren Wiegratz, always provided a nice balance to the piped-in jock jams that you get at most sporting events.

But, this season, at least during games, Streetlife is out of the Bucks' game-time mix.  Have you noticed?

While they're still playing around town (as a group and in solo gigs) and in the BMO Harris Bradley Center atrium before Bucks games, you won't see or hear the band while the game is in progress. 

The band is still a part of the Bucks family, though, and has played several halftime shows.  

I like Streetlife, and since my seats are (were) close to the band I have come to know them a bit and appreciate their talent. Yet, I've always felt that their sound never really traveled well enough through out the entire arena. So, if you weren't seated close to to the band they probably didn't heighten your entertainment value. Compare this to Miller Park. You can hear the organ at Miller Park from all the seats.  

The Bucks regularly poll ticket holders and buyers, and several have told me that the band usually is a point of conversation.

I understand why the Bucks aren't using live music this season. It would seem, though, that there would be a way to somehow use Streetlife in conjunction with the recorded music. Change, though, is usually good and I'm happy that the band is still a part of the team's plans.

As Bucks VP Business Development John Steinmiller told me via email, "We are continuing our relationship with Streetlife that begin in 1985 as they are a valued member of the Bucks entertainment family. This season Streetlife is our featured performer on the BMO Harris Bradley Center Bucks UWM Performance Stage in the outer east atrium on Fourth Street for a full hour at nearly half of our home games. Streetlife also is an important musical part of several halftime shows as well, which will include some of our other entertainment groups."

What do you think? Does live music have a place during pro sports games, NBA or otherwise? Bands work for college sports, but do they translate at the pro level?

Truth be told, I've always been a bit puzzled by some of the in-game music selections by many NBA and other professional teams, including several of our hometown teams. "Crazy Train," "YMCA," "Saturday Night's Alright for Fighting," Whoomp! There It Is," "Mony, Mony," "Welcome to the Jungle," and how about that ever annoying "Everybody Clap Your (Cha Cha Slide)?" 

Music at sporting events shouldn't matter as much as it does, but it does. A former pro sports executive once told me that fans expect "Disneyland" at every game so the sensory experience has to be fresh, consistent, loud and exciting.

Of course, a great game and winning make music, promotions and sponsored contests during time outs far less memorable. Yet, let's face it, music is a part of us and when used well it can make or break an event, movie or moment.

While I don't expect sporting events to play only what's hot on iTunes, I do think the major sports leagues need to remain current and in tune with their diverse fan bases. I realize it's hard to please a wide range of customers. There are 12-year-olds and 67-year-olds at every game. All this being said, I think a bit of live music or even a live DJ can add life to sporting events. But, really, I'm there to see the game so oddly I'd love to experience a game without any music. How crazy would that be?

Your thoughts on Streetlife and music at sporting events? Pipe in via the talkbacks or Facebook.

Jeff Sherman OnMilwaukee.com Staff Writer

A life-long and passionate community leader and Milwaukeean, Jeff Sherman is a co-founder of OnMilwaukee.

He grew up in Wauwatosa and graduated from Marquette University, as a Warrior. He holds an MBA from Cardinal Stritch University, and is the founding president of Young Professionals of Milwaukee (YPM)/Fuel Milwaukee.

Early in his career, Sherman was one of youngest members of the Greater Milwaukee Committee, and currently is involved in numerous civic and community groups - including board positions at The Wisconsin Center District, Wisconsin Club and Marcus Center for the Performing Arts.  He's honored to have been named to The Business Journal's "30 under 30" and Milwaukee Magazine's "35 under 35" lists.  

He owns a condo in Downtown and lives in greater Milwaukee with his wife Stephanie, his son, Jake, and daughter Pierce. He's a political, music, sports and news junkie and thinks, for what it's worth, that all new movies should be released in theaters, on demand, online and on DVD simultaneously.

He also thinks you should read OnMilwaukee each and every day.