Herb Kohl started "Herb’s Superb Milk House" in 1989, shortly after he was elected to the United States Senate for the first time.
The first time people wondered if the milk house would disappear was in 2011 when Kohl announced that he was retiring from the Senate.
It was only natural to think what would happen with the popular attraction in 2014, what with Kohl nearly completely out of the public spotlight after selling the Milwaukee Bucks. And, especially because the team sponsored the house for the first time last summer.
Don’t worry – the now iconic house, which has sold flavored milk for just 25 cents a cup since the beginning, will be in full operation on the fairgrounds, in a Bucks area just south of the grandstand.
But, it will have a new name: Milwaukee Bucks Milk House – Presented by Prairie Farms Dairy.
The organization announced the change in name on Wednesday in conjunction with the news of a multi-year sponsorship with Prairie Farms as the official milk of the team.
The Illinois-based milk provider will have five flavors on hand for fairgoers: chocolate, root beer, strawberry, birthday cake and fruit hoops.