I participated in the ALS Ice Bucket Challenge this week, and it went out over Facebook and Twitter, but I’m fortunate to have larger platform here at OnMilwaukee.com to explain why.
I’m in my early 30s. My life has been affected directly by the following:
Non-smoker’s lung cancer
Driving under the influence
I first heard about the ice bucket challenge through a cousin, who did it to raise money for VH1’s "Save The Music" campaign. He’s in college now due in large part to his high school music programs. That was pretty cool. Apparently, others attached their own charities to the challenge along the way, too.
Then, in the last month or so, the challenge was attached to ALS (amyotrophic lateral sclerosis), more commonly known as Lou Gehrig’s disease.
As someone whose life has been directly affected by it, this campaign has been heartwarming and reinvigorating. So many people now know of the disease, are talking about it, and donating to its research and awareness efforts.
But, we’ve also seen the inevitable backlash to raising money for charity online. I get it. What helped ALSA.org raise millions upon millions upon millions of dollars over the last few weeks are the same avenues for snark, cynicism and skepticism.
You can’t have one internet "thing" without the other.
But I wonder though – for those trolling their friends or followers for participating, or hating on celebrities they don’t like, do you do that for all campaigns of awareness?
Is one disease or global issue more important than another? Are the hundreds of thousands of new donors to ALSA.org wrong for choosing to donate now, because they participated in an ice bucket challenge fueled by social media and not before when they likely didn't know this disease existed?
But, if you do then I can't help but think you’re often the one standing on the edges calling out the fouls …Read more...