Wisconsin has bred some of musicâ€™s most creative innovators, from bands like TheÂ Violent Femmes with their unmistakable sound to Les Paul, inventor of the solid body electric guitar.
Included in this group is Greendaleâ€™s Glenn Boren, proprietorÂ and designer of Trophy Straps, a company that locally manufactures instrumentÂ straps. These straps are so strongly tied to Wisco that their flagship straps haveÂ ends made from the same leather used in Harley motorcycle seats.
Trophy was founded in 2011 primarily making guitar straps, but Boren is excitedÂ to announce that "just this year we have expanded to include Cotton Mandolin andÂ Ukulele straps, as well as a line of adapters that will retrofit any strap for banjo, mandolin, ukulele and acoustic guitar, as well as a buckle adapter that will extendÂ the length of any strap to fit any player, no matter the size, as well as those whoÂ like to wear a strap really, really low."
All Trophy items are available through its web store, eBay and Amazon.
Borenâ€™s designs include original and custom motifs and also reissues of historicalÂ guitar strap patterns, like his wildly successful Lennon "Rooftop" and "Peace"Â tribute straps.
Boren adds: "These two straps have gone on to become the de-factoÂ go-to straps for the worlds finest Beatles tribute acts, including Let It Be London, Let It Be Broadway, (hitting the stage this July,) Rain, American English, TheÂ Fab Four, Legends In Concert, Them Beatles, The Beatlez and many more."
Insistence on local production, unique, original designs, integrity of materials andÂ details like being the only strap manufacturer to use natural cotton web for strapÂ backing sets Trophy apart and is an integral part of its success that boasts aÂ thriving Ebay store with a 100 percent feedback score from 22655 reviewers.Â
Now, Boren has his sights on bringing the same quality, "Made-in-Milwaukee"Â philosophy and patterned straps to the fashion world.
He is currently test marketing "Purse Straps" in his eBay Store. These cleverÂ accessories add a hippie/boho/retro/rock nâ€™ roll feeling to even the most benignÂ of carryalls. The straps boast rich colors and gorgeous textile designs like Trophyâ€™sÂ Celtic Knot, Wildflower and Copenhagen. Current favorites are the Palmetto andÂ Berkeley for customizing a regular ol' purse into a retro-feel shoulder bag with anÂ unmistakable, authentic boho feel.
In the future, Boren envisions expanding this fashion accessory line. "Ideally, purses,Â purse straps, fringe and other fashion accessories would provide access to thatÂ whole part of the market that is not playing an instrument, but still enjoys theÂ fashion and coolness of the boho, hippie, rock star image. It seems the market andÂ number of ideas for items is limitless."
Boren has created prototypes of purses and clip-on fringe, but these items currentlyÂ remain in development. Expect a release of the fringe â€“ complete with "swivel-clips"Â for versatility around June 15 on Trophyâ€™s online store, Amazon and eBay.
Music-loving fashionistas will have to wait with baited breath and anxious shoulders untilÂ Boren starts test marketing these new items. Be sure to follow Trophy Straps onÂ Facebook, Twitter and check their retail sites regularly to be the first to rock thisÂ Milwaukee-born trend.
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