Wisconsin has bred some of music’s most creative innovators, from bands like The Violent Femmes with their unmistakable sound to Les Paul, inventor of the solid body electric guitar.
Included in this group is Greendale’s Glenn Boren, proprietor and designer of Trophy Straps, a company that locally manufactures instrument straps. These straps are so strongly tied to Wisco that their flagship straps have ends made from the same leather used in Harley motorcycle seats.
Trophy was founded in 2011 primarily making guitar straps, but Boren is excited to announce that "just this year we have expanded to include Cotton Mandolin and Ukulele straps, as well as a line of adapters that will retrofit any strap for banjo, mandolin, ukulele and acoustic guitar, as well as a buckle adapter that will extend the length of any strap to fit any player, no matter the size, as well as those who like to wear a strap really, really low."
All Trophy items are available through its web store, eBay and Amazon.
Boren’s designs include original and custom motifs and also reissues of historical guitar strap patterns, like his wildly successful Lennon "Rooftop" and "Peace" tribute straps.
Boren adds: "These two straps have gone on to become the de-facto go-to straps for the worlds finest Beatles tribute acts, including Let It Be London, Let It Be Broadway, (hitting the stage this July,) Rain, American English, The Fab Four, Legends In Concert, Them Beatles, The Beatlez and many more."
Insistence on local production, unique, original designs, integrity of materials and details like being the only strap manufacturer to use natural cotton web for strap backing sets Trophy apart and is an integral part of its success that boasts a thriving Ebay store with a 100 percent feedback score from 22655 reviewers.
Now, Boren has his sights on bringing the same quality, "Made-in-Milwaukee" philosophy and patterned straps to the fashion world.
He is currently test marketing "Purse Straps" in his eBay Store. These clever accessories add a hippie/boho/retro/rock n’ roll feeling to even the most benign of carryalls. The straps boast rich colors and gorgeous textile designs like Trophy’s Celtic Knot, Wildflower and Copenhagen. Current favorites are the Palmetto and Berkeley for customizing a regular ol' purse into a retro-feel shoulder bag with an unmistakable, authentic boho feel.
In the future, Boren envisions expanding this fashion accessory line. "Ideally, purses, purse straps, fringe and other fashion accessories would provide access to that whole part of the market that is not playing an instrument, but still enjoys the fashion and coolness of the boho, hippie, rock star image. It seems the market and number of ideas for items is limitless."
Boren has created prototypes of purses and clip-on fringe, but these items currently remain in development. Expect a release of the fringe – complete with "swivel-clips" for versatility around June 15 on Trophy’s online store, Amazon and eBay.
Music-loving fashionistas will have to wait with baited breath and anxious shoulders until Boren starts test marketing these new items. Be sure to follow Trophy Straps on Facebook, Twitter and check their retail sites regularly to be the first to rock this Milwaukee-born trend.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Lindsay Garric
Published Aug. 24, 2015
The Blue Moon rose on July 31, 2015. This astrological wonder hadn't occurred since 2012 and won't varnish the sky with its indigo face again until 2018. To my delight, the early hours of the "morning after" presented a celestial show that will have to sustain me until I can witness it again.
Published Aug. 5, 2015
Lindsay Garric gets personal with Alice Cooper - her husband, Chuck, is Cooper's bassist - and asks him five great questions. Cooper gigs in Milwaukee on Friday, Aug. 7.
Published July 19, 2015
In addition to the hefty work it does through the family support group, the CJ Lomas Foundation has hosted The CJ Lomas Recovery Foundation Golf Outing each year to raise money for opiate recovery organizations and to provide financial assistance for those in need to get help. This year, the event takes place on Friday July 24.
Published June 30, 2015
Sluts can relax. There's yet another demographic being shamed.
Published June 17, 2015
The breeze cools the tops of my feet and sneaks between my toes as my soles deftly navigate every detail of the varied terrain through the most minimal athletic shoe I have ever invested in - Bedrock Sandals.
Published June 1, 2015
If farming had professional athletes, Dela Ends of Scotch Hill Farm would be an all-star. Her certified organic, family-run farm located in Broadhead, Wis. has provided nourishment through Community Supported Agriculture (CSA) to Milwaukee and neighboring cities since 1994.
Published May 20, 2015
Penelope Shihab, founder of biotech company MONOJO and CEO of Milwaukee's Columbia Biotech USA has an innovative take on creating and maintaining clear skin.
Published May 6, 2015
Scott Roush is the drummer for Rossonian, a "hot pop, garage soul, electro-sensual rock & roll" band returning to the area to appear at The Jazz Estate on Thursday, May 7.
Published April 24, 2015
It would seem that Sir Mix-a-Lot was ahead of the curve(s) when he confessed, "when a girl walks in with an itty bitty waist and a round thing in your face, I get sprung." Milwaukee-area fitness professional Angelina D'Amico is taking full figured advantage of the bodacious booty trend.
Published April 13, 2015
This is what happens when someone who writes a blog "with a polished finger on the pulse of beauty, fashion, fitness and nutrition trends" binge watches the first season of "Lost."