Low's minimalist music leads to maximum indie success
"I'd guess that an overwhelming majority of people who exist in the world do not like what we do."
This is not a typical interview sound bite. In most interviews, musicians and performers want to give a reporter quotes that will sell their product, their sound and tickets to their upcoming show.
Yet the quote from Alan Sparhawk, the lead singer and guitarist for the indie band Low, neatly encapsulates the stripped down, glamor-free and honest allure of the group's music, which it will bring to the Turner Hall Ballroom tonight.
The band originally formed in Duluth, Minn., in 1993. Sparhawk was in another band at the time that worked out of Superior, when he, his wife and the band's drummer Mimi Parker and John Nichols, Low's original bassist, starting toying around with some new songs with a very unique, sparse sound.
"When we started Low, it was sort of out of curiosity and out of this fascination with minimalism, repetition and those kind of things," Sparhawk said.
At the time, grunge music was becoming a mainstream brand of music, with bands like Nirvana and Pearl Jam moving from their underground origins into popular household names. As a result, Low's smaller, quieter music sensibilities served as a response and an alternative to the loud, punk sound that was dominating radio and pop charts.
"We weren't necessarily trying to be contrary," Sparhawk said. "It's just that when we started, we were looking at being very minimal, quiet and subtle. We knew it was going to be against the grain of what most people were getting excited about at the time. But I guess that was a part of the appeal: making something new and challenging people."
Low released its first album, "I Could Live in Hope," in 1994, and after a few more albums, the band began to develop a reputation on college radio stations, a quality fan base through touring and the label of critical darlings. As they and their unique sound grew more popular, however, people attempted to find a label or genre…
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