There are moments in time when one convention comes to an end and another begins. For instance, in the beginning of the 20th century there was a point where cars outnumbered horses. And within that transition there were a lot uncomfortable changes. Horse traders lost jobs, car dealers got jobs and the smell of horse poop was replaced with exhaust.
These moments are marked by events when you suddenly realize they're happening.
Like yesterday, while leaving the house, I nearly tripped over a glossy, orange bag with AT&T printed on it. "A phone book?" I thought. Why the hell do I have phone book on my porch? (And before you leave a comment about people who still use phone books for whatever reason, know that I get it.) But honestly, at what point do we see our last phone book? The two days that I have mine are made up of one day on my front porch and one day on my dining room table until it finally goes into the recycling bin.
Each year it becomes more obvious that this, of all printed material, is dead. Now if AT&T handed out primitive Kindles in little orange bags, I'd think, BOOM, they'd have something – and each year was just an updated download.
And I don't even have a land-line. So, does everyone in town just get one? Did you get one? I'm sure at one point it was an excellent profit center for yellow page advertising, and that could still be the case. But the audience for all of that advertising has surely bottomed out in the past 10 years.
So, there it sits on the porch – future recycling fodder in a future poopy bag.
How do you think my husband reacted when he sucked up an entire phone book into the snow blower a few years ago? Let's just say that if we see anyone drop a phone book on our sidewalk again it will end up hitting them in the head as they walk away. I believe there is a "opt out" website but I was not able to get it to work. Shocking, I know.
2 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Michael Stodola
Published June 25, 2012
Blogger Michael Stodola is inspired by Milwaukee's glorious summer season to the point of writing a poem!
Published June 22, 2012
So, my Locust Street brothers and sisters, raise your cup of Lakefront, savor that brat and know that we choose to live in and love Milwaukee for many of the same reasons.
Published May 2, 2012
For years now, the ever-popular television series "Mad Men" has entertained, delighted and revealed some fundamental truths about advertising. For the most part, we in the advertising world are impressed with the American Movie Channel's portrayal of our day-to-day. And I believe they've done it again.
Published April 18, 2012
Attraction, as a rule, doesn't ask permission. We, as animals, have no control over whether or not we love crab cakes, or John Coltrane songs, or BMWs.
Published Sept. 27, 2011
Do a Google search for "1920s baseball crowd" and you'll find some wonderful things: The innocence of a bygone era, a haunting reminder of our mortality and a lot of guys wearing hats. Hats, for crying out loud.
Published Sept. 13, 2011
I've been hesitant to write this blog for the following reasons: 1. I love the brands I'm talking about and want them to succeed. 2. It goes against my mom's advice of, "If you can't say something nice, don't say anything at all." But my frustration level is at orange and I may need a little venting.
Published May 16, 2011
Travel expands your perspective and gives you a clear appreciation of home.
Published May 15, 2011
Okay, you've been on a car trip. You drive to Indianapolis or Columbus or wherever and when you get out of the car to fill up, the temperature is very different since the last time you were out. Especially driving North to South or vice versa, the temp varies from stop to stop - but NOT on a motorcycle.
Published May 14, 2011
Michael Stodola is on a Harley road trip and today's blog is from Memphis where he attends a BBQ festival. "Memphis in May" is not unlike a Milwaukee Festival except there are hundreds of people busily cooking the best BBQ of their lives.
Published May 13, 2011
As we traveled, I looked forward through our pack and thought about the Harley-Davidson brand. Obviously, I'm staring at seven Harleys with riders wearing Harley gear. It was a constant brand message.