A few weeks ago, I reported on a new local business, Moonshine Bath and Body, started by Whitefish Bayâ€™s Rebecca Carriere.
Last week, Moonshine introduced a new lip balm, Milverine, named for the ubiquitous-around-town, fast-walking, often shirtless man.
"Milverine" â€“ whose real name is John Hamann â€“ got his nickname because of his resemblance to the character Wolverine. He walks briskly and with purpose two or three hours every night of the week around Milwaukee and always has a determined, intense look on his face.
There is a Facebook page with more than 6,500 likers where Milverine fans post photos of him in full stride.
When I heard about Moonshineâ€™s new, all natural Milverine lip balm, I was immediately curious and a little scared. What would it smell like? Would it be earthy? Musky?
Turns out, itâ€™s smooth and fruity. Not the immediate scent that comes to mind when I think of the uber-athletic, scantily-dressed Milverine, but certainly way better than a lip balm that smells like denim and sweat.