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Don't get me wrong, I love the occasional frozen yogurt, but why are there so many shops?
Don't get me wrong, I love the occasional frozen yogurt, but why are there so many shops?

The frozen yogurt invasion

Last week, I reported that CherryBerry Yogurt Bars were coming to the area. Prior to that, Milwaukee welcomed Yo Mama (which has two locations now), Yo Factory, Berry Me on Brady ... What am I forgetting?

Yesterday, I learned that two Yumz Frozen Yogurt shops are coming to town this summer. (The exact locations have not been disclosed yet, but stayed tuned to OnMilwaukee.com).

I know everything old is new again and trends resurface over time, but still. I thought that frozen yogurt was a product of the '90s? Although still going strong, TCBY seems to have peaked in popularity during that era.

So what's the deal with the renaissance of frozen yogurt culture? (Pun intended, sorry). Is it because frozen yogurt has less fat than custard? And if so, did we learn nothing from the "non-fat yogurt" "Seinfeld" episode?

 

Talkbacks

devidia | April 27, 2012 at 12:34 p.m. (report)

Sorry, Molly, but this yogurt stand proliferation that you're writing about is news to me. I haven't seen ANY pop up in the Greenfield area. If they have, kindly point them out to me because I sure haven't seen 'em.

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Jimmy_Jones | April 27, 2012 at 12:17 p.m. (report)

I figure in a year we'll be seeing some frozen yogurt closings... or they'll alter their format to include more of a jamba-juice or coffee shop vibe. Either way I wish them luck.

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