As if beer and young people don't have a swell enough relationship, Heineken now wants to give one of them $5,000.
Heineken partnered with Words, Beats & Life (www.wblinc.org) to launch a national Black History Month Art contest, and is searching for an up-and-coming artist -- who is at least 21 years old -- to feature in the 2012 Heineken Black History Month advertising campaign.
The winner will receive $5,000 and their artwork will be featured across national print and digital media for Heineken during Black History Month in 2012.
From now until Feb. 21, artists can upload their original artwork on the Heineken RedStar Facebook page (http://on.fb.me/g6HucJ) until Tuesday, Feb. 21.
Between Feb. 21-28, Heineken will ask Facebook fans to vote for their favorite design and then the five submissions with the most votes will be considered by a panel of judges. The winner will be announced on March 15, 2011.
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