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Every day is Milwaukee Day for some people.
Every day is Milwaukee Day for some people.
Wavelength T-shirt. Wear one with pride today. Or tomorrow.
Wavelength T-shirt. Wear one with pride today. Or tomorrow.

Celebrate Milwaukee Day

Today we shall celebrate our fine, fine city. Why? Because it’s "414" day, which is not only the date, April 14, but also Milwaukee’s area code. Clever, isn’t it?

Many Milwaukeeans are acknowledging Milwaukee informally today. I expect an increase in selfies along the lakefront and uncustomary-for-a-Monday beer sales.

Here are a few others ways to ring in 414 day:

Kanpai is offering a 414 roll featuring four types of fish topped with four sauces for $14. This promotion will be available not only today, but for the rest of April.

Too Much Metal owner Fred Gillich released a new T-shirt design "wavelength." Anyone who orders a wavelength shirt today will receive free shipping or "pizza style" delivery within the hour.

Here's how owner Fred Gillich describes the shirt, in the form of an Ode to Milwaukee:

"We are the ultraviolet light that guides Wisconsin. Milwaukeeans are a fearless Sunshine enduring loitering winters while establishing the future. We are bright, innovative and resilient stars polka-dotting the night sky with our triumphs and our pains. We embody all of life's challenges – as many as there are – creating a pure joy, an indomitable light that is the envy of all black holes. Let your sun rays shine, Milwaukee. Tune into this epic wavelength and share in our city's energy. This light is you. This light is us. This light is Milwaukee."

Tonight, Decibully, Juniper Tar and Whips will play a Milwaukee Day Show at Turner Hall. Decibully reunites for the first time in three years.

There’s also a Milwaukee Instagram contest today calling for your food photos of Milwaukee-themed eats. (Translation: Cheese. Beer. Repeat.) And a Milwaukee Day Facebook page that will, hopefully, be updated throughout the day.

So Happy Milwaukee Day, Milwaukee. Meet you at the Bronze Fonz later today?

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