Recently, an ad campaign for Motrin suggested that moms who wear their babies on their bodies in slings or other carriers need pain relief medicine. This made a lot of moms irate, and the Internet buzz was so intense and angry, the ad campaign was yanked after a day or two.
I have thought about this for a couple of days, and I wonder why this caused so much commotion. To me, the ad isn't particularly offensive.
I certainly don't love the ad -- it sounds forced instead of conversational -- but what bothers me about the ad isn't that it downplays the importance of babywearing.
Before I go further, know that I "wore" my sons on my body -- sometimes one on my front and one in a backpack -- and indeed, I was often sore at the end of the day. However, it never occurred to me to take Motrin or any other pain reliever. I thought mild shoulder and back discomfort was just part of the job, like sleep deprivation or the inability to eat an entire meal without interruption.
That said, I didn't care for the ad, simply because, to me, it's lame to suggest ingestion of a pain reliever every time you "wear" your kid. After all, for many moms, that would mean taking a pill or two everyday. Didn't we learn from the Rolling Stones song, "Mother's Little Helper?"
the most annoying thing about the whole shebang is the term "babywearing".
Molly: You summed it up nicely: "it's lame to suggest ingestion of a pain reliever every time you "wear" your kid " and "mild shoulder and back discomfort was just part of the job, like sleep deprivation or the inability to eat an entire meal without interruption. "
Once again, another corporate drug pusher trying to tell people that they need to medicate. Carrying a child or wearing a child is work. No drugs required.
Dad | Nov. 20, 2008 at 9:40 a.m. (report)
They "official mom" and "crazy" comments probably struck a few nerves. But, overall, a somewhat creative ad. Kids do equal back strain and pain. Mmmm, I could use a Motrin. Hey, advertising works!
horseprincess | Nov. 19, 2008 at 5:06 p.m. (report)
I can see where the back pain thing came from. my current trainer recently had a baby and she suffers from chronic lower back pain, considering she carried the baby for nine monthes whilst pregnant and now "wears" her. it was a lame ad though.
Show me the other 3 Talkbacks
8 comments about this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Molly Snyder
Published July 23, 2016
OnMilwaukee recently asked La Perla's co-owner what happened to the pepper now that the restaurant was sold.
Published July 22, 2016
Every time we visit "Kosy" we wonder why we don't stop by more. It's peaceful, accessible and a great way to take a quick break from the city bustle and take in some serenity for five minutes, 10 minutes or more.
Published July 21, 2016
Award-winning musician Evan Christian plans to open a Walker's Point jazz and acoustic live music boutique called Gibraltar in the former Felipe's Place, 538 W. National Ave.
Published July 21, 2016
Yesterday, OnMilwaukee got a super early sneak peek of Vue, the new rooftop patio and venue coming to Old World Third Street. Watch the Facebook Live video here.
Published July 20, 2016
Here are 10 ways to stay cool on a hot summer night.
Published July 20, 2016
The Bristol Renaissance Faire - which runs weekends through Labor Day - is one of the most earnest, genuine, non-ironic places, populated with some of the most earnest, genuine and non-ironic people. It is, for many, a place of joy.
Published July 18, 2016
DJ Grand Master O is one of Milwaukee's busiest DJs, with multiple standing weekly gigs including Fridays on the Edelweiss Boat Line's late night cruises. We recently caught up with Grand Master O and chatted about his music, family, goals, hair and more.
Published July 15, 2016
In 2013, brother and sister Dave and Juliet Popovic opened Rusty Sprocket Antiques, a corner antique shop located at 3391 S. Kinnickinnic Ave. in Bay View. By the end of the summer, they will open the Sprocket Cafe in the space next door.
Published July 14, 2016
After 21 years of offering Mexican food and mechanical pepper rides, La Perla, 734 S 5th St., will close on Saturday, July 16. La Perla opened in 1995 with just 10 tables and later expanded to occupy three buildings with two outdoor patios.
Published July 13, 2016
Bay View's Bounce Milwaukee is as much of a grown-up destination as it is a kid zone. Adults can jump, slide, laser, climb, box, play video games, sumo wrestle and more, in between drinking beers or cocktails and eating healthy (or not healthy) food.