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Milwaukee's Daily Magazine for Thursday, Dec. 18, 2014

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It's a tough space to keep going, but it sounds like Oak could be the right fit.
It's a tough space to keep going, but it sounds like Oak could be the right fit.

Oak lounge takes root in BTW space

"Bar Month" at OnMilwaukee.com – brought to you by Hornitos, OR-G, Party Armor, Red Stag, Absolut, Fireball and Malibu – is back for another round! The whole month of February, we're serving up intoxicatingly fun articles on bars and clubs – including guides, the latest trends, bar reviews and more. Grab a designated driver and dive in!

 A new lounge called Oak will open in the Third Ward this March or April in the former BTW space, 231 E. Buffalo St.

Jared Siemers – who co-owns the bar with Vic Usaj – worked at Fanatics Sports Central and the Ale House prior to opening his own place.

"I definitely know the neighborhood," he says.

Oak will be a comfortable, ambient and upbeat lounge with an emphasis on high-end cocktails, live music / DJs, happy hour specials and community involvement. The plan is to quietly open at the end of March and celebrate a grand opening in early April.

"We're going to be all about atmosphere," says Siemers. "So comfortable that you come for an hour but stay for five."

Sounds dangerous to me. In a good way, of course.

Talkbacks

glassic | Feb. 12, 2012 at 9:44 p.m. (report)

High end cocktails? I mean we no the ale house and fanatics were known for craft cocktail programs, this should reflect that perfectly.

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