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Milwaukee's Daily Magazine for Saturday, May 18, 2013

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Simon Oliver opened in 2009.
Simon Oliver opened in 2009.

Simon Oliver folds

Simon Oliver, 338 E. Silver Spring Dr., a menswear store in Whitefish Bay, closed quietly a few weeks ago. The future of the online business has not been determined.

"It's a tough business to be in and traffic was down," says former owner Perry Newsom.

Newsom has accepted a position as a buyer and salesperson at Roger Stevens, an upscale menswear shop in the lobby of The Pfister Hotel, 428 E. Wisconsin Ave.

Prior to owning Simon Oliver, Newsom was the president of Suitors of Brookfield and he also worked at Harley's For Men, 3563 N. Oakland Ave., for 13 years.

This is too bad. I always hate to see a local, independently owned shop of any kind not make it. Best of luck to Newsom.

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