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Milwaukee's Daily Magazine for Thursday, Oct. 30, 2014

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The Solid Gold McDonald's opened in 1991.
The Solid Gold McDonald's opened in 1991.

So long, Solid Gold McDonald's

After 20 years of rocking out, the Solid Gold McDonald’s is at the end of an era.

On Friday, April 1, the process of renovating the themed restaurant will begin, and all of the rock ‘n’ roll memorabilia will be donated to the Ronald McDonald House Charities. The Greenfield McDonald’s, 5040 S. 76th St., will get a completely new look that includes modern lighting fixtures, flat-screen TVs and free Wi-Fi. There will also be a new, reconfigured drive-through.

Bill McEssy owns the Solid Gold McDonald’s. McEssy (really? McEssy owns a McDonald’s? That’s McFunny!) purchased the restaurant from Jim Patterson in 1991. Patterson was a memorabilia collector who brought his rare collectibles into the restaurant and doubled sales within a month.

But McEssy feels its time for a change.

Some of the memorabilia items that will be donated include Buddy Holly’s shirt and rare family photos, Paul McCartney’s signed Rickenbacker guitar, a signed Richie Valens’ record and Marilyn Monroe’s autograph.

The 30-year-old McDonald’s will reopen in July 2011.

Talkbacks

WorkingWriter | March 30, 2011 at 11:17 a.m. (report)

34576 Donated where? Will the stuff still be in Milwaukee?

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