Last month, I wrote an article about Yelp restaurant reviews and whether or not they were helpful or harmful to business owners. Numerous folks weighed in with a mix of opinions, some of which suggested that Yelp was harmful to their business.
Uglyâ€™s Pub co-owner Dustin Bowie, for example, reported that Yelp has been extremely helpful. "Yelp gives honest feedback from our guests' perspective that teaches us what we are doing right and what we need to work on," he says.
However, Jose Chavez, owner of Cafe La Paloma, has not found Yelp to be a helpful marketing tool.
"The opinions and reviews on Yelp can be partial and malicious and most of the time are based on only one visit," he says.
Rachel Fell, who lives in Milwaukee, is a marketing director for the San Francisco-based Yelp and one of her job-related missions is to help people understand Yelpâ€™s offerings.
With this in mind, Fell will offer a workshop for business owners, marketing professionals and anyone working in the service industry.
"Basically, if you have questions or misconceptions about Yelp it's the right event for you," says Fell.
The event takes place on Friday, April 18, 2 p.m. at Anodyne Coffee, 224 W. Bruce St. Complimentary drinks and snacks will be served.
Some of the questions Fell will address include how a business can claim their business page, the best practices for responding to reviews and to address some of the misconceptions regarding advertising on Yelp.
According to Fell, Yelp can be a helpful tool for local businesses.
"Yelp drives local purchasing decisions â€“ 82% of people using Yelp visit the site because they intend to buy a local product or service," she says.
Fell believes online review space is often misunderstood, but it isnâ€™t in the best interest of any business owner to try to avoid it.
"With over 120 million monthly visitors and 53 million reviews on the site, Yelp's a true leader when it comes to word of mouth online," says Fell. "Real people â€“ locals and tourists alike â€“ are using the site to make spending decisions every single day, so as a business owner, why not educate yourself on best practices and ways to engage with the site and its users?"
Fell says that credibility is key in online review space and that Yelp takes credibility extremely seriously.
"It's really important. My aim with this event is to educate business owners and give them not just the information they need to better understand how Yelp works, but to also help them harness the power of the platform as well," she says.
However, as stated in the previous article, not all business owners and employees feel this way. Which is exactly why Fell is hosting the event.Â
To sign up, go here.Â Anyone interested in attending must RSVP because there is a capacity limit.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Molly Snyder
Published June 30, 2016
The moment Willie Nelson walked onto the BMO Harris Pavilion stage on Wednesday evening, he received a standing ovation. And the love continued throughout the evening as he played a collection of mostly hits and fan favorites on Summerfest's opening night.
Published June 29, 2016
Wisconsin is starting to sound more and more like an ocean state. Last week, OnMilwaukee reported on a surf shop opening in Shorewood and, earlier this year, Joe Frank opened Port Deco Divers, a full service scuba and charter store in Port Washington.
Published June 28, 2016
According to former employees, The School Yard Bar & Grill, 1815 E. Kenilworth Pl., is closed. The space was formerly Southport and, before that, it was Cans for eight years.
Published June 28, 2016
After 16 years, Annette French plans to close the doors to Dragonfly, 1117 E. Brady St., in early 2017. Dragonfly, a funky hive of new and vintage goodies, was one of the East Side's go-to shops for gifts, clothing, jewelry and unique household items.
Published June 27, 2016
Josh Malone - who co-owns Malone's On Brady - along with the owner of the neighboring bar Club Brady, Mike Lee, turned the tiny and scruffy outdoor space between their businesses into an eight-seat outdoor tavern called, aptly, MKE's Smallest Bar.
Published June 24, 2016
It's senior writer Molly Snyder's umpteenth Summerfest, and here's what she hopes to check out during the 11-day music festival, including Willie Nelson, Black Violin, Garbage, Whiskeybelles, Common, Def Lepperd and more. See you there!
Published June 23, 2016
Jake and Alaina Bresette will open Milwaukee's first surf shop, Lake Effect Surf Shop, in mid-July at 1926 E. Capitol Dr. The couple, who are both surfers, chose the location, in part, because of its proximity to Atwater Beach.
Published June 22, 2016
There's a new pop-up park on Wells and 2nd Streets called Postman's Plot, a small greenspace celebrating the founding of the National Association of Letter Carriers. Yesterday we stopped by to deliver our love letters to Milwaukee.
Published June 22, 2016
Fifteen years ago, Molly Snyder left a "good" job at a publishing company for a questionably stable job at OnMilwaukee. Some thought she was nuts, but she never looked back. Recently, in honor of her anniversary, Molly got the company logo inked on her arm. See the video here.
Published June 20, 2016
When OnMilwaukee senior writer Molly Snyder found out the Insane Clown Posse was coming to perform at Turner Hall, the self-described "experience junkie," and amateur sociologist, knew she had to go and witness the sticky mayhem for herself.