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Cloud Red: blowing in soon to Shorewood!
Cloud Red: blowing in soon to Shorewood!

Cloud Red forms in old Village Pub space

Next month, Rebecca Goldberger and Lis Duggan plan to open Cloud Red in the former Village Pub space, 4488 N. Oakland Ave. in Shorewood.

The lounge and eatery is named after a gathering of red-wing blackbirds – commonly called a "cloud."

"Red-winged blackbirds are an iconic sight in Shorewood. They live in and around us all – and like to hang out in places where we like to hang out – Atwater Beach, Hubbard Park, our backyards," Goldberger wrote in an email.

The business partners took both the name and the concept to create an environment that they hope is a gathering place for humans – like a "cloud" is for blackbirds.

"What we’re most passionate about is making Cloud Red feel like an extension of people’s homes," writes Goldberger. "Somewhere customers can simply be with friends and family. Somewhere they’ll be invited in with a warm smile."

Cloud Red will serve craft beer and cocktails, along with other beverages, and seasonal, homemade food.

"Opening Cloud Red on the site of The Village Pub means we have a legacy to uphold. The Village Pub was an important gathering spot for the people of Shorewood and we’re embracing that legacy in a fresh, new way," she writes.

The exact date of opening is uncertain, but will be sometime in May. Stay tuned to OnMilwaukee for more details when they become available.


Water Street Brewery mixes it up with swing top bottles

Twenty years ago, Water Street Brewery started offering its beer to go in growlers, and recently introduced 16-ounce swing top bottles. They are for sale at all four locations: Downtown, Grafton, Lake Country and Oak Creek.

Water Street Brewery brews all of its beer onsite and serves it from tank to tap.

"Our guests can fill their swing tops with beer that literally is brewed in small batches and tapped direct from our signature brewing systems," says Water Street’s director of marketing Tina Lawler. "Then they can bring the bottles back for refills."

The available beers range depending on the season. The cost is $5 for one swing top bottle of beer or $20 for a four pack. Refills are $3 each.

Currently Water Street is offering dopplebock and Irish stout. In May, a maibock will also be available.

To date, Water Street has brewed 78,000 half barrels, which is approximately 12,987,700 glasses of beer.

"The swing tops give craft beer lovers an option for more variety, so they can create a custom four pack with any of our beers - even our limited editions," says Lawler. "The best part of this is being able to try new brews that you might not have wanted to grab in a growler since it's a large amount. Now you can grab a bottle and give it a try."

Will do!

Purple pain.
Purple pain. (Photo: Royal Brevväxling)

Prince billboards now visible in Milwaukee

In tribute to the passing of Prince, Lamar Advertising created two Prince billboards that are running on digital billboards across the country. In Milwaukee, the billboards can be seen at the intersection of Greenfield Avenue, Cesar Chavez Drive and Muskego Avenue on Milwaukee’s South Side.

One of the billboards reads "I Only Wanted To See You Laughing In The Purple Rain" and the other says "RIP" with the "P" crafted as the Prince symbol.

According to David Olson, the art director for Lamar’s Milwaukee offices, this is not unprecedented. "We’ve done this before, but not often," says Olson. "We had billboards for Merle Haggard’s passing. It depends on who or what inspires our artists."

Prince, of course, inspired many, many people and will continue to do so forever.

Last year's contest got pretty hairy.
Last year's contest got pretty hairy.

Let it grow: Uptowner hosts beard contest

It’s almost time for the fuzzy face off, folks!

The Uptowner, the "home of the beautiful people" located at 1032 E. Center St., will once again host the fourth annual Beard Competition on Saturday, April 16 at 4 p.m. Registration starts at 2 p.m. The event is free for spectators and participants.

There are "at least" six categories in the competition, according The Uptowner owner and contest co-organizer Steve Johnson, including Freestyle Facial Hair, Partial Beard, Whiskerinas (a category for the ladies), Best Moustache (styled or natural), Full Beard Natural (three inches and under) and Full Beard Natural (more than eight inches).

Winners will receive a cash prize and a certificate.

Rob Woelfl, the full-natural winner at the first contest, will return as the event’s emcee. Judges include myself and Jessica Kaminski, photographer and author of Milwaukee Beard Book. The Milwaukee Beard Book will be for sale at the event.

"Shaving is for pussies," says Johnson.