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Rain or shine, hopeful RW24 riders show up every May 1 to sign up for the 24-hour bike race.
Rain or shine, hopeful RW24 riders show up every May 1 to sign up for the 24-hour bike race.

Riverwest24 registration process switches gears

This year, the process to apply for a coveted spot in the Riverwest 24 will change. The RW24 is a 24-hour bike race that takes place every summer, this year it’s on July 29-30, and people come to ride individually or on teams from all over the country.

However, everyone must sign up in person on May 1 at the Riverwest Public House Cooperative, 815 E. Locust St.

The event is limited to about 1,000 riders (500 of which are volunteers and automatically have a spot) and because it has gotten so popular in past years, people started showing up days – yes, days – in advance to camp out and get in line for a spot.

According to co-organizer Steve Whitlow, he and other volunteers will hand out about 2,000 "raffle" tickets for the 500 remaining open spots from 10 a.m. to noon at the Public House.

"We’ll start pulling winners around 12:30 p.m.," says Whitlow.

The winners will then get in line for the registration process, and are guaranteed a spot in the race.

"We want to make the registration process more equitable," says Whitlow. "Not everyone can take three days off to day drink and stand in line."

Mayor Tom Barrett with survivor Dawn Helmrich on Denim Day 2013.
Mayor Tom Barrett with survivor Dawn Helmrich on Denim Day 2013.

Why you should wear jeans to work on Wednesday

April is Sexual Assault Awareness month, and in order tor raise awareness, Mayor Tom Barrett endorses Denim Day on Wednesday, April 27 as a way to build a community of support for survivors.

"On April 27th, I invite all City of Milwaukee employees and local businesses to wear jeans and show that you, too, stand in support of survivors," says Barrett.

Denim Day – an international movement that encourages people to wear jeans to raise awareness about sexual assault – was started years ago after a woman in Italy was raped by her driving instructor. The man was originally convicted, but later a judge overturned the conviction because it was decided the victim was wearing tight jeans and, therefore, because she most likely had to assist in the removal of the pants, she gave consent to the rape.

This year’s efforts focus on the importance of engaging men and boys to end sexual violence. However, it is also important to acknowledge the challenges faced by men and boys who have experienced assault because one in six men have experienced unwanted or abusive sexual experiences before the age of 18.

"Like all victims, these experiences have negative impacts on their health and wellbeing. This is why it is essential to involve all members of our community to end sexual violence," says Barrett.

For more information, go to or the Facebook page. For Denim Day stickers, please contact Erin Perkins, at the City of Milwaukee Commission on Domestic Violence and Sexual Assault at or (414) 286-2997.

For a greener moving experience.
For a greener moving experience.

Brew City Boxes closes for good, selling boxes

After four years in business, Brew City Boxes is going out of business. Bay View’s Chris Gross started the service to provide rentable, reusable boxes to people for local moves, but there just wasn’t enough interest.

He is now selling the boxes until they are gone. Email or call (414) 810-2224 to find out more.

"A lot of people want to buy the boxes, but unfortunately, no one wanted to rent them," says Gross.

Cloud Red: blowing in soon to Shorewood!
Cloud Red: blowing in soon to Shorewood!

Cloud Red forms in old Village Pub space

Next month, Rebecca Goldberger and Lis Duggan plan to open Cloud Red in the former Village Pub space, 4488 N. Oakland Ave. in Shorewood.

The lounge and eatery is named after a gathering of red-wing blackbirds – commonly called a "cloud."

"Red-winged blackbirds are an iconic sight in Shorewood. They live in and around us all – and like to hang out in places where we like to hang out – Atwater Beach, Hubbard Park, our backyards," Goldberger wrote in an email.

The business partners took both the name and the concept to create an environment that they hope is a gathering place for humans – like a "cloud" is for blackbirds.

"What we’re most passionate about is making Cloud Red feel like an extension of people’s homes," writes Goldberger. "Somewhere customers can simply be with friends and family. Somewhere they’ll be invited in with a warm smile."

Cloud Red will serve craft beer and cocktails, along with other beverages, and seasonal, homemade food.

"Opening Cloud Red on the site of The Village Pub means we have a legacy to uphold. The Village Pub was an important gathering spot for the people of Shorewood and we’re embracing that legacy in a fresh, new way," she writes.

The exact date of opening is uncertain, but will be sometime in May. Stay tuned to OnMilwaukee for more details when they become available.