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Milwaukee's Daily Magazine for Monday, Oct. 20, 2014

Mon
Hi: 56
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The author, Erik Buell and motorcycle journalist Aaron Frank.
The author, Erik Buell and motorcycle journalist Aaron Frank.

Buell carves new roads in Wisconsin motorsports landscape

With AMA Pro motorcycle racing coming to Road America in Elkhart Lake this weekend, it seems like perfect timing to write about Wisconsin motorsports legend Erik Buell and his latest ventures both on and off the racetrack.

Buell and his passion for motorcycles and racing have been part of Wisconsin’s business landscape for more than 30 years. Feel free to use Google for a link to Buell’s past, but we’re talking about his present and future here, which is a company called EBR Racing based in East Troy.

From a racing standpoint, the current EBR Racing / Hero / Amsoil team is led by ProSuperbike rider Cory West, who rode to a 10th place finish at Daytona Bike Week in March.

West rides the EBR 1190RS, which packs 175 horsepower and can push 200 mph on the track. West and Larry Pegram are slated to ride with EBR factory support in the AMA Pro Superbike race at Road America.

The old motorsports saying of "win on Sunday, sell on Monday" has been a challenge for Buell motorcycles at times over the years, but the current EBR street bikes clearly reflect Buell’s mantra of being "fiercely independent."

First off, these EBR street bikes are designed for riders who like to enjoy serious fun, and that oxymoron makes total sense on the new 1190RX, which hits 185 horsepower, but weighs only about 400 pounds. For an extreme comparison, a typical Harley cruising bike weighs about 700 pounds and might reach 65 horsepower.

Recently, EBR held a promotional event at Hal’s Harley-Davidson in New Berlin, where some of Wisconsin’s fast and fearless motorcycle enthusiasts and experts came together to celebrate racing and see the new EBR bikes.

While walking around the 1190RX street bike with the EBR experts, it’s obvious that Buell’s technological innovation continues on a fast track. Known for their unique weight distribution, smooth handling on fast, curvy roads, aka "twisties," and accessible maintenance, Buell bikes have evolved with their riders’ expectations.…

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