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Milwaukee's Daily Magazine for Monday, July 28, 2014

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Have you seen these?
Have you seen these? (Photo: Clear Channel Outdoor)
your character is your fate
your character is your fate (Photo: Clear Channel Outdoor)
It's time!
It's time! (Photo: Clear Channel Outdoor)

Who's behind Milwaukee's new mystery billboards?

There's a new string of mystery billboards popping up along I-94.

I've seen two so far, both featuring neon green text on a black background. The first reads "Your shadow never leaves you," and the second displays "Your character is your fate."

The latter sentence has connections to "Oedipus Rex," but my searches haven't turned up anything on the former. My call to Clear Channel, the people in charge of the digital signs' ad content, informed me that the billboards are currently anonymous as per contract.

With no other choice but to stay tuned, I'm still left curious (which is, obviously, the whole point). Some of you might remember the Potawatomi Bingo Casino ad series with the mysterious key billboards, which ended up creating extensive buzz for the promotion it later unveiled. I remember all too well - I was hooked the whole time. While it was both cool and innovative, I had higher hopes that it'd be something more than just a promo campaign.

Could this be another Potawatomi Bingo Casino PR brainchild? I'm not so sure. The branding isn't their style. So, who else? Another business? A loaded recluse with a desire to spread cryptic words of wisdom? 

What do you think? More importantly, what do you know about it? I'm a sucker for a good intrigue.

Talkbacks

AGAPE | June 26, 2011 at 7:18 p.m. (report)

this is about virtue --these quotes --- guessing a bit, are from Martin Lurther King , Gondie , Gompers , Ben Franklin --some are parahazed a bit ----ha there is no spell check my apologies

fits our culteral climate in the sense of what is going on with society at the moment

my best shot --have fun thinking

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TheyThink | June 23, 2011 at 7:55 p.m. (report)

When was the last time you read an article about a radio, tv (other than Super Bowl), print, or online ad before???

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magikmke82 | June 19, 2011 at 9:52 a.m. (report)

Devidia-

Actually the Ugly Kids billboards were for Wes, Rhany and Alley on 103.7 Kiss FM... not Kohls

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devidia | June 17, 2011 at 2:22 a.m. (report)

It's not as funny as the "Ugly Kids" billboards from a few years ago, which turned out to be for Kohls' Department Stores. What a letdown. It would have been much funnier if they were actually just showcasing ugly local kids for no apparent reason.

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LegallyBlonde | June 16, 2011 at 3:47 p.m. (report)

34046 It is a Sybarris advertisement.

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