There's a new string of mystery billboards popping up along I-94.
I've seen two so far, both featuring neon green text on a black background. The first reads "Your shadow never leaves you," and the second displays "Your character is your fate."
The latter sentence has connections to "Oedipus Rex," but my searches haven't turned up anything on the former. My call to Clear Channel, the people in charge of the digital signs' ad content, informed me that the billboards are currently anonymous as per contract.
With no other choice but to stay tuned, I'm still left curious (which is, obviously, the whole point). Some of you might remember the Potawatomi Bingo Casino ad series with the mysterious key billboards, which ended up creating extensive buzz for the promotion it later unveiled. I remember all too well - I was hooked the whole time. While it was both cool and innovative, I had higher hopes that it'd be something more than just a promo campaign.
Could this be another Potawatomi Bingo Casino PR brainchild? I'm not so sure. The branding isn't their style. So, who else? Another business? A loaded recluse with a desire to spread cryptic words of wisdom?
What do you think? More importantly, what do you know about it? I'm a sucker for a good intrigue.
this is about virtue --these quotes --- guessing a bit, are from Martin Lurther King , Gondie , Gompers , Ben Franklin --some are parahazed a bit ----ha there is no spell check my apologies
fits our culteral climate in the sense of what is going on with society at the moment
my best shot --have fun thinking
When was the last time you read an article about a radio, tv (other than Super Bowl), print, or online ad before???
Actually the Ugly Kids billboards were for Wes, Rhany and Alley on 103.7 Kiss FM... not Kohls
It's not as funny as the "Ugly Kids" billboards from a few years ago, which turned out to be for Kohls' Department Stores. What a letdown. It would have been much funnier if they were actually just showcasing ugly local kids for no apparent reason.
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