In recent years, the Milwaukee Bucks have not had much to celebrate when they’ve conducted their annual preview luncheon with the Metropolitan Milwaukee Association of Commerce.
This year, however, there was a tangible buzz in the room at the event, which was held at the Harley-Davidson Museum. With a new ownership team, new head coach Jason Kidd, new front-office staff and the first-round draft selection of Jabari Parker, the realization of a new era was readily apparent.
The only question now is will it be the final era of the Milwaukee Bucks? The team is on the clock with the NBA, which says the Bucks must get a new arena built by 2017 to keep the team in Milwaukee.
Peter Feigin, newly appointed team president, went from table to table at the luncheon, introducing himself to members of the Milwaukee business community.
Businesses large and small can expect to hear from Feigin and his staff soon. Feigin said the typical NBA team sells 68 percent of its season tickets to businesses. In Milwaukee, businesses comprise just 15 to 17 percent of the team’s season ticket base.
"I promise you, we will give you a reason to change that," Feigin said.
Feigin brings a depth of experience in both the NBA and the corporate world to the Bucks. As the chief marketing and revenue officer of Deluxe Entertainment Services Group, he managed global business units and handled branding across the international entertainment company. Prior to working at Deluxe, Feigin was president and chief operating officer of Marquis Jet Partners and helped lead its acquisition by NetJets.
From 1998 to 2004, he worked for the New York Knicks and rose to become vice president of marketing – increasing profits, season subscriptions and suite revenue during his tenure. Additionally, Feigin has served as a senior advisor to the Milwaukee Bucks since Wes Edens and Marc Lasry acquired the Bucks from former owner Herb Kohl.
Feigin said he was aware that the media and the public are clamoring to…Read more...