As 2011 draws to a murky conclusion and 2012 rises from the horizon, BizTimes Media recently conducted its first Business Dashboard Survey.
About 300 readers at BizTimes.com completed the survey, which asked questions about the outlook for their companies in 2012.
Keeping in mind that most of the readers are decision-makers at their companies, we found some remarkable optimism among the respondents. The vast majority (65.5 percent) expect their company's revenues to increase in 2012 from 2011, while only 26.3 percent predict flat revenues and 8.3 percent foresee revenue declines.
Similarly, 62.2 percent expect higher company profits in 2012, while only 28.8 percent predict flat profits and 9.0 percent foresee profit declines.
Simply put, those are some bullish responses amid so many economic and political uncertainties.
Another encouraging sign came in the answers to a question about hiring projections for 2012, as 43.5 percent expect to add staff and 51.1 percent expect to retain their current staffing levels. Only 5.4 percent expect to cut staff.
Other findings from the survey include:
- 26.3 percent will make significant investments in equipment in 2012.
- 12.0 percent will expand their office/plant space in 2012.
- 7.2 percent will move to a new location in 2012.
- 32.5 percent will provide an employee wellness program in 2012.
- 49.3 percent expect their employee health care benefit costs will increase by up to 10 percent, and 15.9 percent expect those costs to rise up to 20 percent in 2012. (Of those expecting higher health care benefit costs, 47.1 percent will pass along some of those costs to their employees.)
- 62.0 percent will increase their investments in branding, advertising and marketing in 2012.
- 56.3 percent have a company social media strategy.
- 9.5 percent have a customized company smart phone "app."
- 62.1 percent will provide employee pay raises in 2012.
- 57.3 percent will increase the prices of their goods or services in 2012…Read more...