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Milwaukee's Daily Magazine for Monday, April 21, 2014

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WISN-TV Ch. 12 won the 10 p.m. ratings race in May.
WISN-TV Ch. 12 won the 10 p.m. ratings race in May.

WISN-TV Ch. 12 wins ratings sweep

More viewers in southeastern Wisconsin have chosen to watch WISN-TV Ch. 12 newscasts more than the others. The ABC affiliate won ratings races for the 10, 5 and 6 p.m. newscasts.

"Being the news leader and No. 1 television station in southeastern Wisconsin is a wonderful honor and comes with great responsibility," Jan Wade, president and general manager of WISN, said in a statement.  "We are particularly proud to serve our viewers with stories that are important and impactful to our community – stories that really make a difference and affect change." 

At 10 p.m. , Ch. 12 led with a 8.9 household rating. WTMJ-TV Ch. 4 was second with 6.0, WITI-TV Fox 6 was next with 5.7 and WTJD-TV CBS 58 had a 5.6. Traditionally, networks have been ranked by who wins the 10 p.m. broadcast, yet it rarely shows the diverse viewing options available in this market. The 10 p.m. is traditionally the largest viewing audience as well.

WITI has a 9 p.m. newscast, which scored a 5.9 in May and the news team at WDJT air a 9 p.m. newscast on WLMW, which had a 1.0 household rating. WISN has the only newscast at 10:30 p.m., which recorded a 6.3 rating in the latest sweep.

"I am so happy for, and proud of, our staff,"  Wade said. "They are a very dedicated, caring and hard working group of professionals, whom I look forward to working with each day."

At 6 p.m., WISN leads with a 6.5 rating, as WDJT’s broadcast of "Jeopardy" comes second with a 6.3. WTMJ is next at the time slot with a 5.2 and WITI had 3.8 At 5 p.m., WISN scored a 5.6, WTMJ 5.2, WITI 3.1 and WDJT 2.7. This is the only-head-to-head measurements in the early evening. WTMJ is on with local news from 3 to 5 p.m. and at 6:30 p.m. while the other stations have other programming. And WITI has local news at 5:30 p.m.

The morning race winner is WITI, leading the others with a 4.7 household rating between 6 and 7 a.m. Fox 6 is on with more local hours of morning news than the rest of the stations in the market, with coverage g…

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U.S. Rep. Gwen Moore, D-Wisconsin, appeared on the Colbert Report on Wednesday, May 15.
U.S. Rep. Gwen Moore, D-Wisconsin, appeared on the Colbert Report on Wednesday, May 15.

Gwen Moore rides fake Harley on Colbert Report

U.S. Rep. Gwen Moore, D-Wisconsin, represents the 4th District in Congress and on the "Colbert Report" on Comedy Central.

How do you think she did with Stephen Colbert?

And the "exciting Moore of that."

Reporter Tony Clark announced he's leaving "Real Milwaukee" on WITI-TV Fox 6.
Reporter Tony Clark announced he's leaving "Real Milwaukee" on WITI-TV Fox 6.

Reporter Clark leaving "Real Milwaukee"

This week, Tony Clark, who serves as the reporter about town on WITI-TV Fox 6 mid-morning show "Real Milwaukee," announced he was leaving the station.

Clark, who grew up in Milwaukee, moved back to the area when "Real Milwaukee" was launched in 2010. At that time, he was working at Cedar Point Amusement Park in Sandusky, Ohio, and that is where he will return.

You can see Clark’s on-air announcement here.

"I have two loves in this world, one is roller coasters and the other is television," Clark said. "You can take the kid out of the amusement park, but you can’t take the amusement park out of the kid."

Clark will stay on in the roving role until the end of the May sweep. Multimedia journalist Chip Brewster will be taking over reporting duties on "Real Milwaukee" in a few weeks.

"Milwaukee is still my home and I’ll be back to visit. I love Milwaukee and everyone I’ve met," Clark said.

Kramp and Adler's holiday CD benefited the This Time Tomorrow Foundation.
Kramp and Adler's holiday CD benefited the This Time Tomorrow Foundation.

Adler to continue mornings on 102.1

The Milwaukee Radio Alliance, the ownership group behind WLUM-FM 102.1, announced Wednesday that morning show host Jon Adler will create a new show at the station.

On Monday, Adler’s former co-host Brian Kramp was let go, as the company made the decision not to renew his contract. Find that report here.

The new show will feature music and entertainment elements in a fast-paced format and air weekdays, according to a news release. The new program with Adler will start on May 20.

"Jon Adler’s quick wit and passion for music, comedy, and encyclopedic knowledge of pop culture make him the perfect person for this role," the station’s program director Jacent Jackson said in a statement.

In what he called a strange and interesting week, Adler shared his thoughts on Facebook.

"Let me first say that Brian Kramp has been, is and always will be one of my best and dearest friends. He is also WITHOUT question one of the hardest working people in radio and anything he's ever achieved. If you know him you know his drive, commitment and passion goes into all he does. Working with my friend for the last 7 years has been a dream (one we've both had since UW-Whitewater) and being in radio has been a lifelong dream come true for me," Adler wrote.

The show he will host will be more music-intensive than was the "Kramp & Adler Show."

"So when the station offered me the position of continuing the show alone I was faced with a VERY personal and professional decision and the most difficult I've EVER had to make," he posted.

As the comments rolled in, frequent guest WITI-TV Fox 6 anchor Brad Hicks weighed in, posting that he, "… wants his two friends to both be happy in life. Hugs to you both during this rough week."

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