And then there were four.
Earlier today, WTMJ-TV Ch. 4 officially announced that starting on Monday, its weekday morning newscasts will start at 4:30 a.m.
"People’s morning routines are changing. As more of our viewers are getting up earlier, we want to be right there with them," Steve Wexler, the NBC affiliate’s GM and the executive vice president of Journal Broadcast Group, said in a statement.
The move means the "Live at Daybreak" team, anchored by Susan Kim and Vince Vitrano, will air from 4:30 to 7 a.m. weekdays. Scott Steele provides the weather forecasts each morning and Caitlin Morrall is the traffic reporter.
Now, all commercial TV news operations in Milwaukee will start at 4:30 a.m.
"We want our viewers to leave the house each morning with a feeling they have everything they need to get their day started right," said WTMJ News Director and Vice President of News for Journal Broadcast Group Bill Berra.
"Giving them the option of an earlier newscast is part of that commitment."
WTMJ is the fourth station to be on at 4:30 a.m. with a local newscast. WISN-TV Ch. 12 and WDJT-TV CBS 58 are also on from 4:30 a.m. to 7 a.m. each weekday.
The local Fox affiliate, WITI-TV Ch. 6, is on the longest from 4:30 a.m. to 9 a.m. with its WakeUp newscast. At 9 a.m., the station has its local news and features program "Real Milwaukee."
"Crazy. Stupid. Nuts. Ridiculous (that one came from my own mother). All adjectives folks have shared about our decision to begin ‘Live at Daybreak’ at 4:30 on a regular basis," Vitrano posted on Facebook on Wednesday morning. "Thankfully, I have ‘excited’ to add to the list."
AN INSIDE VIEW
Usually, there’s more to it than just having the idea and making the decision to keep the signal on longer for when a station may expand a local newscast.
Without having all of the details at this time, it is hard to say why the move for WTMJ didn’t happen earlier. But, if I had my best guess at it, it came down to a bunch of numbe…Read more...