In radio land, there are two dials we usually jump around when we search for a set of songs or a talk show to listen to. And the difference between the quality of the signal between AM and FM can vary depending on where you are located.
That‚Äôs one of the reasons why WZTI-AM 1290 Martini Radio¬†will make the move to be heard on both AM and FM.
"I would get a dozen calls a week asking if we could get it (Martini Radio‚Äôs format of Rat Pack-era and contemporary tunes) on FM," Milwaukee Radio Alliance‚Äôs Vice President and General Manager Bill Hurwitz said on Friday.
"The signal will be on 100.3 by August."
The waves that carry the audio work differently on FM and AM areas of the spectrum and the engineered way the signals are modulated can affect what stations you can capture on your radio depending on how far away from the transmitter you are. The amount of power behind the signal is regulated by the FCC.
"We will have a simulcast, where basically the station ID would change to be AM 1290 and FM 100.3," Hurwitz said.
To accomplish this, the radio alliance needed to purchase the right to use the dead, lower-powered signal in the market, and then build the equipment (translator) to send out the signal on both bands.
"It will be great to listen to when you are in Milwaukee," Hurwitz said. "It is great to sit back and relax to."
In February, the Martini Radio format was launched, ending the African-American-centric "Talk of the Town" that was on the AM signal when the station was WMCS-AM 1290.
Last August, WZTI added Terry Love and Carol Vonn to the on-air team. For Vonn, known as CV as part of the morning team on WLDB-FM B93.3, the Martini Radio gig is her second daily on-air assignment.
"I'm very excited to join the lineup of the newest station in Milwaukee! I think the music is fun to listen to, and my goal is to make the mid-day show just as fun," Vonn said in August.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Steve Kabelowsky
Published Dec. 17, 2015
When the weekend is over, chances are the latest "Star Wars" film will have broken a number of box office records across the globe. One record being pushed by the film isn't talked about much, but it means more for the future: preorders.
Published Oct. 29, 2015
To cap off a night of Halloween fun, try out these two home entertainment releases for a final scare or two. For the younger crowd, give "R.L. Stine's Monsterville: Cabinet of Souls" a try. However, for a final Halloween cinematic creep-out more for the adults in the house, the thriller "Extinction" might be worth scaring up from VOD or a DVD rental spot.
Published Oct. 13, 2015
One tip for success is to surround yourself with good people. And if you are able to endear yourself to those folks, they will tell everyone else they know about how wonderful of a person you are. That's what happens in "Mary Tyler Moore: A Celebration," a special production that airs at 7 p.m. Tuesday night on PBS.
Published Oct. 9, 2015
The box-office busting "Avengers: Age of Ultron" took the world by storm again when it was released on Blu-ray, DVD, digital streaming download and On Demand last Friday.
Published Oct. 7, 2015
Is "Mickey's Monster Musical," the new Disney Junior Halloween-themed Blu-ray adventure, particularly scary? No. But is it fun? Yes.
Published Oct. 6, 2015
When lighting, textures and scenery pop on a screen - especially in a familiar tale that we've envisioned ourselves - we can be transported. In the case of Disney's "Cinderella," we feel like we are there, interacting with the characters at the royal ball, waiting for the clock to strike 12 times.
Published Sept. 28, 2015
Starting tonight at 8 p.m. locally, Lada is launching a new national radio show on ESPN radio called "Jorge & Jen," co-hosted by Jorge Sedano.
Published Sept. 22, 2015
We have to wait several more months before "The Force Awakens" unleashes itself upon the world, likely nabbing pretty much every box office record in the galaxy in the process. In the meantime, there's plenty of "Star Wars" related home entertainment - "LEGO Star Wars: The New Yoda Chronicles" and season one of "Star Wars Rebels" - to keep our spare time engrossed in the universe.
Published Sept. 22, 2015
As Pope Francis travels in the U.S., Time Warner Cable has launched a special cable channel to air more of the global church leader's events this week.
Published Aug. 20, 2015
A duo of Disney DVDs - "Descendants" and "Animation Studios Shorts Collection" - find the studio satisfyingly digging up old traditions and characters, and dressing them up in some fun, new ways.