In radio land, there are two dials we usually jump around when we search for a set of songs or a talk show to listen to. And the difference between the quality of the signal between AM and FM can vary depending on where you are located.
That’s one of the reasons why WZTI-AM 1290 Martini Radio will make the move to be heard on both AM and FM.
"I would get a dozen calls a week asking if we could get it (Martini Radio’s format of Rat Pack-era and contemporary tunes) on FM," Milwaukee Radio Alliance’s Vice President and General Manager Bill Hurwitz said on Friday.
"The signal will be on 100.3 by August."
The waves that carry the audio work differently on FM and AM areas of the spectrum and the engineered way the signals are modulated can affect what stations you can capture on your radio depending on how far away from the transmitter you are. The amount of power behind the signal is regulated by the FCC.
"We will have a simulcast, where basically the station ID would change to be AM 1290 and FM 100.3," Hurwitz said.
To accomplish this, the radio alliance needed to purchase the right to use the dead, lower-powered signal in the market, and then build the equipment (translator) to send out the signal on both bands.
"It will be great to listen to when you are in Milwaukee," Hurwitz said. "It is great to sit back and relax to."
In February, the Martini Radio format was launched, ending the African-American-centric "Talk of the Town" that was on the AM signal when the station was WMCS-AM 1290.
Last August, WZTI added Terry Love and Carol Vonn to the on-air team. For Vonn, known as CV as part of the morning team on WLDB-FM B93.3, the Martini Radio gig is her second daily on-air assignment.
"I'm very excited to join the lineup of the newest station in Milwaukee! I think the music is fun to listen to, and my goal is to make the mid-day show just as fun," Vonn said in August.
No Talkbacks for this article.
Post your comment/review now
Disclaimer: Please note that Facebook comments are posted through Facebook and cannot be approved, edited or declined by OnMilwaukee.com. The opinions expressed in Facebook comments do not necessarily reflect those of OnMilwaukee.com or its staff.
Recent Articles & Blogs by Steve Kabelowsky
Published Dec. 19, 2014
Time Warner Cable customers who do a lot of travel - especially by way of General Mitchell airport here in the city - may want to check out the new roaming Internet access service.
Published Dec. 18, 2014
When "Maleficent" had its box office run, this live action adaptation re-imagined for the big screen brought in more than $700 million worldwide.
Published Dec. 17, 2014
One program that has been successful, stayed true to reality TV and centers around projects is "Treehouse Masters" on Animal Planet. The third season will start on Jan. 9 at 9 p.m.
Published Dec. 16, 2014
When I think of a true Disney movie, I think of "Sleeping Beauty." It is a pinnacle achievement from the animation studio's golden era.
Published Dec. 15, 2014
As the holidays tend to take us away from the TV screen, the major networks put regular series on pause. It means that most serial programs will end with a mid-season finale and come back in the new year with more episodes in spring.
Published Dec. 14, 2014
"Guardians of the Galaxy," taking the same comic book universe of "The Avengers" to the stars, was a gamble for Marvel and Disney, but was one that was worth the effort as proven by its huge international box office take.
Published Dec. 12, 2014
Time Warner Cable SportsChannel has been covering high school sports at different levels of competition around Milwaukee for years. This winter sports season is no different as teams from both the Green Bay and Milwaukee markets will be featured.
Published Dec. 10, 2014
For the second year, many of the groups from the TV show will go out on the national "The Sing-Off Live! Tour." Already booked are VoicePlay from season four and Street Corner Symphony from season two. The March 28 show at the Riverside is one of 55 stops the TV show tour will make in 2015.
Published Dec. 8, 2014
Last year, Carrie Underwood led a cast of musical theater performers in a production of the "Sound of Music Live!," that not only delivered a change in the normal programming, but it also drew in a large audience. NBC attempted to recapture the magic with "Peter Pan Live!" last week, and despite all the fairy dust in the world, it barely got off the ground.
Published Dec. 5, 2014
It's a loaded question as most people have their own sense of what "talent" means. The producers of "America's Got Talent" want to see whatever it means ... and want people from the Milwaukee market to take them up on the opportunity to win a slot on the show.