WAUK-AM (540), the ESPN Milwaukee affiliate, has signed Green Bay Packers quarterback Aaron Rodgers for weekly segments during the upcoming NFL season.
It's part of an exclusive "multi-year partnership" between Rodgers and Good Karma Broadcasting, which owns WAUK. The weekly segments will also air on Good Karma Broadcasting’s other five English language Wisconsin radio stations.
Craig Karmazin, Good Karma's president and CEO, told me, "It's humongous," with the Super Bowl MVP only signing a similar deal, thus far, with Nike.
Karmazin wouldn't elaborate on the terms of the deal, saying only that Rodgers had signed for "more than two years" and that his weekly appearances won't be scheduled until his Packers schedule is clear.
"Aaron's biggest commitment is to the Packers, shockingly," Karmazin joked. The goal is a consistent day and time -- which may vary if the Packers play a Monday night or a Thursday night game.
As for the deal, this wasn't part of a bidding war, Karmazin said.
"His management team came to us about eight months ago," and Karmazin was told if the deal didn't work, Rodgers wouldn't go somewhere else.
"It wasn't that he was looking for a radio deal," said Karmazin. "He liked our people, enjoyed the experience he had with our team."
In a statement issued by Good Karma, Rodgers said, "Talking to the media is part of my job, but this is going to be a little different.
"Wisconsin has the most passionate, dedicated fans in football and I look forward to the chance to connect directly with them through 540 ESPN. As long as Homer, Mitch and Jason Wilde let me finish an occasional sentence, it’s going to be fun."