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Milwaukee's Daily Magazine for Wednesday, April 16, 2014

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Christmas music on Milwaukee radio came later this year for the second year in a row.
Christmas music on Milwaukee radio came later this year for the second year in a row.

It's Christmas 2010 on Milwaukee radio

It happened later than last year, but Milwaukee radio has begun the Christmas season with WRIT-FM (95.7) flipping to an all-holiday format at 5 p.m. with Johnny Mathis' "It's Beginning to Look A Lot Like Christmas."

Last year, it was WMYX-FM (99.1) that started things off on Nov. 13, followed by WRIT. In 2008, the seasonal format flip happened on Halloween.

This year, Milwaukee radio listening is being measured under a new system, personal people meters, by the Arbitron Co.

Talkbacks

JaniceMarie | Nov. 20, 2010 at 9:02 a.m. (report)

I've been in the mood for an occasional Christmas song lately. The past few years they started so early, I was surprised that I couldn't find anything. Thanks for letting me know it is now available.

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