It happened later than last year, but Milwaukee radio has begun the Christmas season with WRIT-FM (95.7) flipping to an all-holiday format at 5 p.m. with Johnny Mathis' "It's Beginning to Look A Lot Like Christmas."
Last year, it was WMYX-FM (99.1) that started things off on Nov. 13, followed by WRIT. In 2008, the seasonal format flip happened on Halloween.
This year, Milwaukee radio listening is being measured under a new system, personal people meters, by the Arbitron Co.
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