It's shown up on OMC's home page. It’s A1 in the Journal Sentinel. There's even a TV spot.

Ooh. I'm titillated! I’m talking, of course, about this “Go Find the Key” campaign. And I’m getting tired of resisting the cheesy power of its transparent viral-marketing faux-mystery.

I finally broke down and went to www.gofindthekey.com. So I guess the campaign is pretty effective, in that I took further action to investigate, thanks to the persistence and ubiquity of the ads. But then the website has the nerve to tell me to go somewhere at some appointed time for, I don’t know, a press conference or whatevs. Not so effective, in that I failed to take note of the details.

As of now, I’m off the hunt for the key. Because if I were to get herded further along in this little marketing buzz-building game, it would be against my better judgment. According to the teachings of the Flavor Flav, “Don’t believe the hype.” For the Key campaign to be worthy of the hubbub it's attempting to create, it’d have to be a pretty sweet payoff. Like it’s the key to a multi-million-dollar mansion. I’d even accept a Bentley Continental giveaway. Or maybe some pirates' booty. And by that I mean treasure chest.

But dream on. Go Find the Key will be a letdown, for sure—probably something lame like those Entertainment Books full of coupons (“your key to savings!”) that you never bother to use.

And now, fellow OMC readers, I’d like to hear your theories. What is the really weak truth behind the Go Find the Key campaign? Keep the mystery alive!