New Money for MPS!
Of course, MPS should sell the 27 vacant and under-used buildings to whomever wants them. According to the Milwaukee Journal Sentinel, that could bring in up to $35 million, which MPS needs desperately in the wake of reduction in state aid proposed by Governor Walker.
Beyond that, MPS should sell the naming rights to Milwaukee Public Schools. We already named Bradley Tech after a big donor, and Racine named a high school after the J I Case company some years ago. UWM garnered millions from Sheldon Lubar, after whom the UWM Business School has been named. The Kohl Athletic Center at UW-Madison was named for a big donor, too, as was the Eckstein Law School at Marquette. If the Miller Park district and the big universities are not too proud to name structures after those willing to pay big time, why not MPS?
The 85,000 students enrolled in MPS are a big market, and I believe that corporations that cater to the youth market, such as Sony, Adidas, and Apple, would be willing to pay for naming rights to schools, especially if that included the rights to assign team colors, names and logos. For example, if McDonald's outbid Wendy's, Arby's. and Domino's for the naming rights to a high school, the school's teams might be known as the Golden Archers, with uniforms designed accordingly. Imagine a big game between Nike High and Reebok High-----now, that would be a rivalry!
I would market 5-year naming rights on a competitive bid basis, with payments to MPS due annually. Of course, products that cannot be used by children such as guns, beer and tobacco would be excluded. Philanthropists such as Herb Kohl, Chris Abele, and Sheldon Lubar could play too; for example Washington High School (where Kohl graduated in 1953) might become Max Kohl High School, named after the senator's father.
We would need a top-notch marketing/fund-raising director to run the program, but that person could be worth his or her weight in gold. Sure, this would be tacky, but tacky is better than poor.
Gerald S Glazer, Candidate for School Director for the Seond District.