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Milwaukee's Daily Magazine for Thursday, April 17, 2014

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Articles (7) - Blogs (2)

Articles:

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Social Circle: Your thoughts on Alterra's name change to Colectivo?

Published Aug. 4, 2013

One week ago, OnMilwaukee.com broke the story that Alterra was changing its name to Colectivo. The annoucement blew up on social media and people expressed strong feelings both for and against the name change. Here's what the Social Circle had to say. What about you?

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Alterra / Colectivo owners explain name change, share future plans

Published July 29, 2013

On Sunday, July 28, Paul Miller, Lincoln Fowler and Ward Fowler - the founders and owners of Alterra Coffee - announced to their employees that the name of the company is changing to Colectivo Coffee. "Nothing else is changing," says Lincoln. "Not the people, not the look and feel and certainly not the culture." Here's the full scoop on the present and future of the local business.

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Alterra Coffee is now Colectivo Coffee

Published July 28, 2013

Your morning Alterra Coffee will soon be named Colectivo Coffee. Same great coffee, same locally committed owners but a new chapter and situation for the Milwaukee-born and based coffee roaster.

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Alterra slides from punches to points

Published Feb. 29, 2012

Alterra Coffee Roasters has launched its new loyalty program so it's time to trade in those paper coffee punch cards. On your next visit to any of its 11 locations, you'll get a new plastic loyalty card.

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Reader blogs:

Space Renaissance

The NASA space shuttle Atlantis was successfully launched Monday afternoon from Pad 39A at the Kennedy Space Center in Florida, beginning the latest adventure in the now lengthy story of exploration of outer space. This mission is focused on repair and upgrading of the Hubble Space Telescope, whi...


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