Marketplace - May 9, 2008
K Fro Designs delights in classic femininity
As the seamstress behind K Fro Designs, Kristin Froehlich excels in femininity. She's the kind of artist who designs not just women's clothes, but the kind of clothes that make a woman really feel like a woman.
Tags: k fro designs, kristin froehlich, fashion, couture, madeleine vionnet, dresses, aala reed, fashion

Marketplace - Feb. 20, 2008
Aging women wonder what to wear (or not to wear)
Should a woman change her wardrobe to reflect her age, or is it all about fitness and confidence? Local fashionistas weigh in on the issue.
Tags: fashion, aging, wardrobe, J. Bird Boutique, Aala Reed, Fashion Ninja, Laura Lutter Cole, Ikeler, Lela, Stephanie Sherman

Marketplace - Sept. 30, 2007
The jewelry genius of Lauren Edgar Duff
Believing that kindness is an essential element to beauty, Lauren Edgar Duff's design philosophy has always centers around this motto: "Sowing seeds of kindness and beauty."
Tags: lauren edgar duff, l. edgar duff, jewelry, designer, shanel reiger, lela, boutiques, aala reed, fashion

Marketplace - Aug. 29, 2007
Men's fall fashion forecast
We did it for the girls, now let's hear it for the boys-boys' fashion, that is. Milwaukee's men's shops have got just the thing for guys to express themselves this fall-fashionably, of course.
Tags: mens fashion, moda 3, aala reed, ma jolie, diesel, zathan, triple 5 soul, spiewak, vans

Milwaukee Buzz - May 28, 2007
6 must-have trends for summer
It doesn’t have to be wild and crazy to make you glamorous; you can jet set in jet black. Even those afraid of prints and all things trendy can moonlight as ‘fashionistas’ this spring and summer.
Tags: fashion, spring, summer, knits, lela, detour, aala reed, her's, boutiques, malls